Mosaic Expands in Italy

Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services.

Containing data on nearly 300 million households and nearly one billion consumers, Mosaic is used by more than 10,000 companies worldwide. The Italian version offers 47 different profiles (attributable to 12 groups) segmented by district, municipality and province. This allows users not only to see the sales potential in the territory for specific categories of products, but also estimate the consumers associated with a specific profile on the sole basis of their residence.

'In order to develop the Italian version of Mosaic, we studied and selected hundreds of variables, in all their possible correlations,' commented Marcella Antolini, Sales and Marketing Director Experian Italy. 'This has enabled us not only to obtain models of analysis segmentation, but also to integrate them with our best geo-marketing databases.'

Web site: www.experian.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.