New Leader for Ipsos Loyalty NA

Ipsos has strengthened its US Loyalty division with the appointment of Matt McNerney as President. Most recently, he served as President of TNS North America Client Solutions.

McNerney also takes a seat at Ipsos Loyalty's global management table. He joins with a broad range of experience: at TNS, he was responsible for 50% of the firm's North American revenues, achieving record revenues and profit levels in six of the eight business units. Before his more than ten years at the agency, he held management and market research positions at Knowledge Networks, Yankelovich, and a number of New York ad agencies. He holds Bachelor's and Masters Degrees in psychology and business.

Jim Smith, Chairman and CEO of Ipsos in North America praised McNerney's 'solid record of accomplishment' and said he had 'the energy and experience needed to take our loyalty group to the next level.'

Henri Wallard, Chairman and CEO of Ipsos Loyalty Worldwide, added: 'Under Matt's leadership, we envision a stronger Ipsos Loyalty team in the U.S. That means an extension of our global strengths and services to our American-based clientele - leading edge loyalty research products, a focused commitment to clients, and a reinvigorated team that is keen to deliver.'

Web site: www.ipsosloyalty.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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