TNS Compete Launches Online Behavior Practice

In the US, web analytics unit TNS Compete, now part of Kantar, has launched a Retail and Consumer Products practice to provide retailers with insights into shoppers' online activities across rival sites, portals, search engines and aggregators.

The firm says the new practice is a 'natural extension' of existing capabilities provided by TNS Retail Forward and TNS Sorensen. Services will include measurement of retail shoppers across all media to examine which products consumers are researching, what search terms they use, where they are cross-shopping and how these factors lead to increased online sales and conversions.

Former Director of New Markets Matt Pace will head the new division, and explains: 'With the launch of the new practice, we'll give retailers an unparalleled view of current market dynamics including online marketing performance, shopper demographic and behavioral profiles, and competitive site metrics to help them drive online sales.'

Dan Boehm, SVP for Retail and Shopper Insights at TNS adds that that Compete's online research combined with TNS's industry focused expertise will deliver a '360-degree view of the online shopper'.

Compete, a unit of TNS media, examines the online behavior of millions of consumers to help clients create effective online experiences and highly profitable advertising campaigns.

The firm was founded in 2000 and is located in Boston, MA, with offices throughout the US. Web sites: www.competeinc.com , www.TNSMediaGroup.com and www.kantargrouptns.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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