Nunwood Retakes Top MRS Award

Nunwood took the prize for Best Agency at last night's MRS Research Awards in London, the second time it has done so. It beat off competition from FreshMinds, which has won for the past two years.

Nunwood impressed the judges with the way it had a positive impact on clients' businesses, its emphasis on results, and its overarching focus on linking action with return on investment.

'Nunwood has a positive approach to both clients and staff that is clearly paying dividends,' the judges said. 'The agency has delivered an outstanding business performance this year that has been underpinned by a number of market-leading innovations. An agency that is punching above its weight and a worthy winner.'

This year's awards also saw the debut of the new Consumer Insights category, which was presented to Andy Moore of Vodafone and Fiona Blades of MESH Planning for their development of a new media product.

Krishan Lathigra from the Government's Central Office of Information (COI) and Nancy MacDonald of 2CV Research were also recognised for their approach to understanding young people's financial needs, as joint winners of the new Financial Services award, alongside Opinion Leader.

Professor Michael Thomas, Chair of the MRS Awards Panel, commented: 'It is encouraging to have seen such an appetite for the new categories we introduced this year. Last night's excellent line-up proved once again that research is central to business and policy in today's world; long may this continue.'


Other winners of the 2008 Research Awards were:

MRS Honorary Fellowship: Jeremy Bullmore
MRS Gold Medal: Roger Jowell
MRS Fellowships: Ken Baker, Ian Brace, Simon Lidington and Martin van Staveren
Applications of Research: BDRC, Whitbread and TRI
Public Policy/Social Research: QA Research
Advertising & Media Research: Euro RSCG London and Eye Mind Research
David Winton Award (Innovation in Methodology): Jan Hofmeyr, Paul Holtzman, Victoria Goodall, Martin Bongers, Synovate
MRS Silver Medal (Best paper in IJMR 2007): Alastair Goode
IJMR Collaborative Research Award: Dr Foster Intelligence & UCL
MRS Accredited Masters Prize: Dionisios Favatas
MRS Advanced Certificate Award: Jackie McCarry


Awards sponsored / co-sponsored by other associations:

MRS/AURA Insight Management Award: Firefish/Firefilms and GNL
MRS/BIG Business Research Award: ICM Research and Vodafone Enterprise Business Unit
MRS/ASC Technology Effectiveness Award: Red Centre Software
AQR Prosper Riley-Smith Award: 2CV and the COI


Research magazine Awards:

Best New Agency: Truth
Research Breakthrough: Conquest Research
Best Place to Work in Research: COI
Business Transformation: Morris Hargreaves McIntyre & the British Museum


Research 2008 Conference awards:

Best Paper: Fiona Blades and Ana Medeiros
Best Presentation: Tom Ewing
Best Newcomer: Lisa Galarneau
Special Contribution: Pecha Kucha panellists - Jo-Ann Foo, Liz Judson, James Morris, Ray Poynter, Rich Shaw, Kat Slater
Best New Thinking: Fiona Blades and Ana Medeiros.

The Society is online at www.mrs.org.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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