Employee-owned marketing research firm Hotspex is establishing a new team in Soho, London to serve its existing and new European clients. Paul Acerbi will head the new team, and has relocated from the firm's headquarters in Toronto.
Acerbi has served as the firm's VP of Research in Toronto since 2006. Prior to joining, he was Vice President in Synovate's youth research department, and Senior Research Director at research consultancy Commins Wingrove.
Toronto-headquartered Hotspex delivers research-based strategic recommendations throughout the brand cycle, and boasts consumer panels with access to over 4 million households in over 40 countries.
The firm, which has experienced a growth rate of over 1,600% over the past five years, is online at www.hotspex.biz .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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