ESOMAR Names New President

ESOMAR, the global association for market and opinion research, has appointed US-based Gunilla Broadbent as its President for the period 2009-2010. She is the second woman to hold the position and the first President who resides outside Europe.

Sue Nosworthy, Global Insights Director at TNS, becomes Vice President.

Broadbent's 30+ year international career has spanned Europe, Asia, and the US where she is President of her own agency GB Global Positioning. Her previous positions include Senior Vice President of Synovate, New York; President and Founder Worldwide Services of BAIGlobal, New York (acquired by Synovate in 1999); and Senior Vice President of Roper-ASW (now GfK-NOP) New York. She has also held positions in Sweden, which is her native country, Japan and Indonesia.

Broadbent was ESOMAR Representative in the US from 1995 to 2002, has been a Council Member since 2003, and held the position of Treasurer from 2005 to 2008. She was elected to her new role by members in 120 countries.

Commenting on her appointment, Broadbent said: 'I am very much looking forward to working with the Management Team and the Council. This is an opportune time for the industry to show the value of market research in driving good business decisions in a tough economic climate.'

Nosworthy brings around 30 years' international research experience to the VP role, having previously worked for BMRB and NFO, and is now responsible for servicing one of TNS' largest global accounts. She was the ESOMAR Representative in the UK from 1995 to 2002, and Council Member from 2005 to 2008.

For the first time, the ESOMAR Council will include members from India and Russia. The eight newly-elected Council Members are:

• John Marinopoulos, DVL Smith, Australia
• Paulo Pinheiro de Andrade, IBOPE, Brazil
• Laurent Florès, CRM Metrix, France
• Dieter Korczak, GP Forchungsgruppe, Germany
• Jasal Shah, Markelytics, India
• Daniela Ostidich, Marketing & Trade, Italy
• Tatiana V. Barakshina, Bazis Intelligence Group, Russia
• Mike Cooke, GfK NOP, UK.

Frits Spangenberg will remain on Council in an ex-officio capacity as Past President for the next two-year term.

Web site: www.esomar.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend