YouGov Renames International Agencies

Online market research agency YouGov is bringing together all its solely-owned international operations under the YouGov brand.

New names will include YouGov Psychonomics, YouGov Polimetrix, and YouGov Zapera, while joint initiatives such as YouGovStone and YouGovCentaur will retain their existing branding.

CEO Nadhim Zahawi explained: 'YouGov is uniquely placed to continue to win market share, and unifying the business under one brand reflects the fact that the business now operates as a cohesive international network.'

YouGov was launched in 2000, and now has a network with panels in over thirty countries. Last month, the firm launched a new Social Media Tracking Study which aims to help ad and media agencies understand user behaviour on sites such as Facebook.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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