Vertigo Adds OoH Face Analysis Technology

In Canada, out-of-home (OoH) digital signage manufacturer Vertigo Group is to integrate CognoVision Solutions' face detection technology into its LCD displays, allowing targeted outdoor ads.

CognoVision's Anonymous Impression Metric (AIM) technology measures the effectiveness of digital signage, and enables real-time ad content targeting based on audience characteristics. This will be incorporated into Vertigo's products including outdoor / indoor LCD displays, street furniture, mall directories, kiosks and custom displays and enclosures.

'Integrating our AIM system with Vertigo's digital signage solutions brings to the market an unparalleled combination of form, function, accountability, and performance,' said Haroon Mirza, Director of Business Development at CognoVision.

Toronto-based CognoVision is online at www.cognovision.com .

In January, electronics giant NEC launched a digital signage board containing face recognition technology which assesses a viewer's gender and age, as well as measuring their response to a particular ad - this service is available in Japan and current versions are geared towards Japanese facial types.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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