iPerceptions Updates Online Audience Tool

Web-focused 'Voice of Customer' analytics provider iPerceptions has upgraded its 4Q survey solution with advanced visitor segmentation capabilities.

Launched in March 2008, 4Q uncovers why and how people interact with web sites and can also include additional survey questions on 'path to site' and frequency.

Users can now capture visitor feedback and visit frequency information, and then link it with the tool's inbuilt outcome metrics such as task completion and site satisfaction.

Scores can be obtained for visitors' 'path to site', enabling users to determine landing page relevance, 'funnel leakage', and overall branding effectiveness among visitors driven to their sites by both offline and online marketing campaigns.

In addition, the 4Q enhancements enable users to capture feedback from customers in 16 languages in more than 100 countries worldwide.

'By mixing in visitor segmentation capabilities, we've added enterprise-level power under the hood of this free solution,' said VP of Marketing, Jonathan Levitt. 'All sites should be leveraging 4Q to start real conversations with customers and maximize online conversion.'

Last November, iPerceptions announced a 30% increase in revenues for the third quarter, and also secured $3.65m in funding. The firm has offices in New York, Toronto, Montreal and London and is online at www.iperceptions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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