Jascha Kaykas-Wolff - Vice President of Marketing

Webtrends

Vice President of Marketing Jascha Kaykas-Wolff oversees all Webtrends marketing efforts, including overall strategy, branding, demand generation, advertising, public relations and web site operations.

Prior to joining Webtrends, Kaykas-Wolff served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services.

Kaykas-Wolff previously held several senior management positions at Microsoft, where he oversaw business and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft's digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience.

Prior to Microsoft, Kaykas-Wolff managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo's global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States.

Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, California.

Jascha's current articles: (1)

How Mature Are You? Measuring Your Digital Marketing Campaign - 16 November '09