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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
Guidelines, standards and associations Guidelines, standards and associations.

Recent News Items
Web Traffic Monitoring

PAMCo Replaces UK's NRS as Reader Currency
In the UK, PAMCo (Published Audience Measurement Company) has released what it describes as the industry's new audience measurement currency, 'Audience Measurement for Publishers', replacing the previous National Readership Survey (NRS). More.
MR Execs Launch Content Measurement Firm Threadline
In the US, former iModerate execs Adam Rossow and Gary Zucker have teamed up with former Benenson manager Jonathan Futa to launch Threadline Digital, which will specialise in measuring the emotional and attitudinal impact of digital content. More.
PlaceIQ and IRI Link Off-line Sales to OOH Sponsorships
Location intelligence firm PlaceIQ has teamed up with IRI to link off-line sales to out-of-home (OOH) sponsorships, providing a 'holistic view' of customer journeys and enabling marketers to understand the value of their outdoor campaigns. More.

View all related news items

What's Included?
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?


comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.

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