Matthew Dodd - Vice President, Research and Analytics, EMEA

nielsen online

Matthew is Vice President, Research & Analytics and is responsible for leading and managing the EMEA research & analytics teams. This principally includes panel and web analytics, Buzzmetrics, ad effectiveness and custom research.

He represents Nielsen Online EMEA organization within the wider research community, providing thought leadership on internet and digital media research. He is also actively engaged with industry bodies and the press on issues relating to internet research and effectiveness.

Prior to joining Nielsen he was Director of Customer Insight & Strategy at Telegraph Media Group and played a leading role transitioning the organization from a product-led to a customer-led organization as well as the Group’s transition from a print to a multi media organisation.

He holds BA Hons (First Class) in Business, MPhil (Cantab) in Management and PGCE in Development & Training.

Matthew's current articles: (1)

Rebooting Online Ad Metrics - 30 April '10