Steve Cooke - Principal, Steve Cooke Consulting

Steve Cooke Consulting

Steve Cooke is a marketing consultant with many years’ experience (more than he cares to remember or admit to) in marketing and market research. He currently works for a number of research agencies where he deploys a collaborative approach to defining and prioritising marketing activity in line with client needs. His background is in planning and implementing cost effective B2B marketing communications strategies.

He has a keen interest in the way social media is shaping market research and how it can be used in the marketing of research services. He contributes to a number of blogs and has been published in various trade and national press. He also once appeared on TV in what proved to be a very short lived double-act with Lloyd Grossman.

Steve was previously marketing director with the research agency formerly known as BMRB and has worked in a research capacity in a media planning agency and a television sales house.

Steve's current articles: (1)

The Internal Network: making sure that Facebook is not the only game in town - 12th March, '12