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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
26/4/24
In New York, media measurement and optimization platform Integral Ad Science (IAS) has earned MRC accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. More.
Kantar Media has promoted Rachel Macey to serve as Managing Director, TGI & Insight, UK and Ireland, replacing Sarah Sanderson who is stepping down. The firm has also promoted Trevor Vagg to Director, Insight, leading Kantar Media's Insight and Sport teams. More.
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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