What we do...
EmSense, the world leader in neurometrics, operates in 25 countries globally and has tested more than 100,000 respondents. EmSense was founded in 2004 by technologists from Hewlett Packard R&D Labs and MIT who are committed to bringing advancements in neuroscience to the market research community. Our fundamental focus then, as it is now, was to deliver the insights - through technology - that enable our clients to develop better advertising, products, and content. Our technology is supported by nearly 40 patents pending.

Our multidisciplinary team brings expertise from neuroscience, software development, engineering, management, market research, and marketing. EmSense leverages world-class academic backgrounds in science and technology from MIT, Caltech, Harvard Medical School and Stanford. Moreover, our management, market research and marketing experience is drawn from a wide variety of successful organizations, including Disney, Electronic Arts, Philips, Gillette, Pepsi-Cola, BBDO, DMB&B, Grey, SymphonyIRI, Kantar, Market Tools, Pixar and Tribal Fusion.

Our partnerships allow our clients to utilize 'Best in Class' products that combine our bio-sensory technology and analytics with established products from premier market research firms, including Millward Brown, GfK, SymphonyIRI, Red Dot Square, Dynamic Logic, and Perception Research Services.

Our products apply neuroscience and other bio-sensory measures according to standard market research practices. By measuring the visceral, spontaneous bio-sensory response to advertising, packaging, online, and in-store experiences, our products help marketers and advertisers understand their customer better. Unlike other bio-sensory methodologies, through our proprietary EmBand[TM] hardware, we've maintained the same robust, multi-market, large-scale sample sizes that clients expect and demand from quantitative research. Also, unlike other bio-sensory methods, the unobtrusive nature of the EmBand[TM] hardware ensures proper data collection and does not interfere with the test process. EmSense research focuses on five primary areas and provides comprehensive, yet practical, and reliable solutions for evaluating 360° marketing elements. Our five product lines are: Advertising, Packaging, In-store, Online and Video Games

Number of employees: 50-99