What we do...
StandPoint enables smart brand, product, and service development decisions by bringing the customer's voice and ideas to our client's decision making. Because we rely on the feedback of people, our unique methods are designed to maximize the contributions and engagement of individuals and teams. As such, we provide a deeper understanding of your customer and a clearer direction for your business.

• We are a primary market research consultancy singularly-focused on new product and service development.
• Our unique methods are purposefully designed to maximize the contributions and engagement of individuals and teams.
o Our flagship service, SCORE, is an award-winning qualitative methodology for concept development, and is designed around this premise. It is powered by TeamBuilderTM, our proprietary / patent-pending process for assessing the cognitive styles of study participants and allocating them to the right step in SCORE where they will be the most productive, highest-contributing participant.
o Our Expert Workshop service is designed to capitalize on the collective wisdom of domain experts to ensure our clients get up to speed rapidly on topics that are foreign to them. It is a highly interactive and engaging process.
o Our deliverables are also written in a manner to engage our clients and help them take action. The first page of our reports is entitled Our StandPoint and contains everything busy managers need to know to make decisions.
o We keep these same principles in mind for our quantitative surveys. Where appropriate, we use highly-visual and engaging survey platforms.

Number of employees: 10-19