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| Q90a. |   |  I have been working in market research, progressing through Field positions... to Field Controller for the last 9 months... My manager assured me that I would advance within a set timeframe but this was not to be, despite taking on many responsibilities... Am I right in thinking that to advance beyond a salary of £20k, I should be looking elsewhere?  Answer  |  
 
 
PREVIOUS QUESTIONS 
 
  
 
| Q85. |   |  I graduated in marketing a year ago and I now work in as a Project Manager in a small fieldwork company. I have been looking for a job for the past month and I am now stuck in a vicious circle. I still do not quite have enough experience to apply for a research exec position but I do not want to stay in field. The recruitment agencies I am registered with have advised me to try to apply for graduate schemes as I now have relevant experience as well as a marketing degree unfortunately I believe that I have now missed most deadlines. My plan is to still try to send them my CV, hoping that graduates might drop out. What do you think that my chances would be? Could you also let me know what companies have such graduates schemes as I am only aware of a few of them?  Answer  |  
 
 
  
| Q62. |   |  I have been working as a data preparation assistant but have recently parted company from my old employer. DP does not seem to be well represented with most recruitment agencies. Do you have any other ways in which to go about finding work within this section of market research? Answer  |  
 
 
  
            Questions 
            in 
            full 
            and 
            answers 
  
  
            
 
               
                | Q90a. 
                 |   | 
                I 
                  have 
                  been 
                  working 
                  in 
                  market 
                  research,  
                  progressing 
                  through 
                  Field 
                  positions... 
                  to 
                  Field 
                  Controller 
                  for 
                  the 
                  last 
                  9 
                  months. 
                  Previously 
                  I 
                  held 
                  positions 
                  in 
                  [several] 
                  sectors. 
                  I 
                  also 
                  have 
                  a 
                  degree. 
                  I 
                  took 
                  the 
                  time 
                  to 
                  learn 
                  quickly 
                  all 
                  aspects 
                  of 
                  Field 
                  Management 
                  except 
                  costings 
                  and 
                  was 
                  determined 
                  to 
                  advance, 
                  but 
                  there 
                  was 
                  little 
                  room 
                  for 
                  progress 
                  unless 
                  someone 
                  were 
                  to 
                  leave. 
                  My 
                  manager 
                  assured 
                  me 
                  that 
                  I 
                  would 
                  advance 
                  within 
                  a 
                  set 
                  timeframe 
                  but 
                  this 
                  was 
                  not 
                  to 
                  be, 
                  despite 
                  taking 
                  on 
                  many 
                  responsibilities. 
                  I 
                  felt 
                  my 
                  extensive 
                  skills 
                  gained 
                  throughout 
                  my 
                  working 
                  life 
                  were 
                  never 
                  taken 
                  into 
                  account. 
                  Am 
                  I 
                  right 
                  in 
                  thinking 
                  that 
                  to 
                  advance 
                  beyond 
                  a 
                  salary 
                  of 
                  £20k, 
                  I 
                  should 
                  be 
                  looking 
                  elsewhere? 
                    
                  | 
               
               
                | A. 
                 |   | 
                 
                  Caroline 
                  says:  
                  Your 
                  salary 
                  with 
                  your 
                  experience 
                  to 
                  date 
                  sounds 
                  a 
                  bit 
                  low 
                  but 
                  not 
                  hugely. 
                  You 
                  could 
                  possibly 
                  command 
                  £22-23k 
                  at 
                  another 
                  agency 
                  but 
                  no 
                  more. 
                  Unfortunately 
                  field 
                  management 
                  is 
                  not 
                  particularly 
                  well 
                  paid 
                  which 
                  is 
                  why 
                  this 
                  may 
                  sound 
                  disappointing 
                  even 
                  though 
                  you 
                  seem 
                  to 
                  have 
                  taken 
                  on 
                  a 
                  lot 
                  of 
                  responsibility. 
                   Since 
                    you 
                    have 
                    a 
                    degree, 
                    my 
                    advice 
                    to 
                    you 
                    is 
                    to 
                    try 
                    and 
                    move 
                    into 
                    project 
                    management 
                    which 
                    is 
                    a 
                    role 
                    that 
                    is 
                    coming 
                    up 
                    more 
                    and 
                    more 
                    in 
                    research 
                    agencies. 
                    Essentially, 
                    this 
                    is 
                    a 
                    hybrid 
                    role 
                    where 
                    you 
                    take 
                    some 
                    of 
                    the 
                    project 
                    management 
                    responsibilities 
                    away 
                    from 
                    the 
                    execs 
                    and 
                    liaise 
                    between 
                    them 
                    and 
                    field 
                    and 
                    other 
                    production 
                    areas 
                    of 
                    research 
                    projects. 
                    We 
                    are 
                    getting 
                    quite 
                    a 
                    lot 
                    of 
                    demand 
                    from 
                    clients 
                    to 
                    find 
                    people 
                    to 
                    fill 
                    these 
                    sorts 
                    of 
                    roles 
                    so 
                    I 
                    think 
                    you 
                    should 
                    be 
                    able 
                    to 
                    do 
                    this. 
                   Because 
                    there 
                    is 
                    an 
                    increasing 
                    demand 
                    for 
                    people 
                    for 
                    this 
                    sort 
                    of 
                    experience 
                    I 
                    think 
                    you 
                    will 
                    find 
                    this 
                    a 
                    more 
                    rewarding 
                    (financially 
                    as 
                    well 
                    as 
                    career-wise) 
                    and 
                    therefore 
                    attractive 
                    long 
                    term 
                    career 
                    path.  
                     
                 | 
               
               
                | Q85. 
                 |   | 
                I 
                  graduated 
                  in 
                  marketing 
                  a 
                  year 
                  ago 
                  and 
                  I 
                  now 
                  work 
                  in 
                  as 
                  a 
                  Project 
                  Manager 
                  in 
                  a 
                  small 
                  fieldwork 
                  company. 
                  I 
                  originally 
                  wanted 
                  to 
                  work 
                  as 
                  a 
                  research 
                  exec 
                  and 
                  when 
                  I 
                  was 
                  offered 
                  my 
                  current 
                  position 
                  I 
                  jumped 
                  on 
                  the 
                  opportunity 
                  as 
                  I 
                  really 
                  needed 
                  the 
                  experience. 
                   I 
                    enjoyed 
                    working 
                    as 
                    a 
                    project 
                    manager 
                    for 
                    the 
                    first 
                    few 
                    months 
                    but 
                    I 
                    am 
                    perfectly 
                    aware 
                    that 
                    it 
                    is 
                    not 
                    at 
                    all 
                    what 
                    I 
                    want 
                    to 
                    do 
                    and 
                    I 
                    really 
                    want 
                    to 
                    leave 
                    my 
                    company 
                    for 
                    various 
                    reasons. 
                    I 
                    am 
                    trilingual, 
                    have 
                    two 
                    degrees 
                    (one 
                    in 
                    France 
                    and 
                    one 
                    in 
                    the 
                    UK) 
                    and 
                    find 
                    it 
                    really 
                    frustrating 
                    not 
                    to 
                    be 
                    able 
                    to 
                    use 
                    my 
                    marketing 
                    skills 
                    and 
                    get 
                    a 
                    'better' 
                    position. 
                   I 
                    have 
                    been 
                    looking 
                    for 
                    a 
                    job 
                    for 
                    the 
                    past 
                    month 
                    (although 
                    maybe 
                    not 
                    hard 
                    enough!) 
                    and 
                    I 
                    am 
                    now 
                    stuck 
                    in 
                    a 
                    vicious 
                    circle. 
                    I 
                    still 
                    do 
                    not 
                    quite 
                    have 
                    enough 
                    experience 
                    to 
                    apply 
                    for 
                    a 
                    research 
                    exec 
                    position 
                    but 
                    I 
                    do 
                    not 
                    want 
                    to 
                    stay 
                    in 
                    field. 
                    On 
                    the 
                    other 
                    end 
                    although 
                    I 
                    have 
                    started 
                    considering 
                    qual 
                    field 
                    positions 
                    (I 
                    am 
                    a 
                    quantie) 
                    but 
                    I 
                    am 
                    really 
                    worried 
                    that 
                    I 
                    am 
                    not 
                    going 
                    to 
                    enjoy 
                    it 
                    as 
                    my 
                    current 
                    company 
                    has 
                    really 
                    put 
                    me 
                    off 
                    project 
                    management. 
                   The 
                    recruitment 
                    agencies 
                    I 
                    am 
                    registered 
                    with 
                    have 
                    advised 
                    me 
                    to 
                    try 
                    to 
                    apply 
                    for 
                    graduate 
                    schemes 
                    as 
                    I 
                    now 
                    have 
                    relevant 
                    experience 
                    as 
                    well 
                    as 
                    a 
                    marketing 
                    degree 
                    unfortunately 
                    I 
                    believe 
                    that 
                    I 
                    have 
                    now 
                    missed 
                    most 
                    deadlines. 
                    My 
                    plan 
                    is 
                    to 
                    still 
                    try 
                    to 
                    send 
                    them 
                    my 
                    CV, 
                    hoping 
                    that 
                    graduates 
                    might 
                    drop 
                    out. 
                    What 
                    do 
                    you 
                    think 
                    that 
                    my 
                    chances 
                    would 
                    be? 
                    Could 
                    you 
                    also 
                    let 
                    me 
                    know 
                    what 
                    companies 
                    have 
                    such 
                    graduates 
                    schemes 
                    as 
                    I 
                    am 
                    only 
                    aware 
                    of 
                    a 
                    few 
                    of 
                    them? 
                    Any 
                    ideas 
                    you 
                    might 
                    have 
                    to 
                    help 
                    me 
                    get 
                    into 
                    the 
                    analytical 
                    side 
                    are 
                    more 
                    than 
                    welcome 
                    as 
                    I 
                    am 
                    desperate 
                    to 
                    leave 
                    my 
                    company 
                    and 
                    field.  
                   
                  | 
               
               
                | A. 
                 |   | 
                 
                  Caroline 
                  says:  
                  Firstly 
                  and 
                  most 
                  importantly 
                  I 
                  think 
                  you 
                  should 
                  think 
                  carefully 
                  about 
                  whether 
                  you 
                  want 
                  to 
                  specialise 
                  in 
                  quant 
                  or 
                  qual 
                  or 
                  if 
                  you 
                  would 
                  like 
                  to 
                  do 
                  both. 
                  With 
                  languages 
                  qual 
                  would 
                  be 
                  quite 
                  a 
                  good 
                  thing 
                  to 
                  do 
                  because 
                  it 
                  will 
                  give 
                  you 
                  the 
                  opportunites 
                  to 
                  do 
                  lots 
                  of 
                  travel 
                  and 
                  keep 
                  up 
                  your 
                  languages. 
                   When 
                    you 
                    have 
                    decided, 
                    then 
                    you 
                    need 
                    to 
                    pick 
                    the 
                    most 
                    relevant 
                    companies. 
                    They 
                    will 
                    offer 
                    you 
                    the 
                    experience 
                    you 
                    need 
                    and 
                    get 
                    you 
                    moving 
                    in 
                    the 
                    right 
                    direction. 
                    Unless 
                    you 
                    want 
                    to 
                    do 
                    quant 
                    research, 
                    there 
                    is 
                    very 
                    little 
                    point 
                    in 
                    applying 
                    for 
                    the 
                    big 
                    agencies' 
                    formal 
                    graduate 
                    training 
                    schemes. 
                    Having 
                    said 
                    that 
                    if 
                    that 
                    is 
                    the 
                    route 
                    you 
                    want 
                    to 
                    take 
                    then 
                    it 
                    is 
                    still 
                    worth 
                    submitting 
                    your 
                    CV 
                    for 
                    a 
                    Sept 
                    intake. 
                    Some 
                    agencies 
                    also 
                    have 
                    mid-year 
                    intakes, 
                    and 
                    with 
                    the 
                    industry 
                    being 
                    busy 
                    at 
                    the 
                    moment, 
                    this 
                    is 
                    more 
                    likely. 
                    The 
                    best 
                    ones 
                    are 
                    Research 
                    International, 
                    Ipsos, 
                    NOP, 
                    MORI, 
                    BMRB, 
                    Synovate, 
                    TNS 
                    Global. 
                    Other 
                    smaller 
                    agencies 
                    do 
                    take 
                    grads 
                    on 
                    on 
                    an 
                    ad 
                    hoc 
                    basis 
                    so 
                    it's 
                    a 
                    question 
                    of 
                    your 
                    CV 
                    being 
                    at 
                    the 
                    right 
                    place 
                    at 
                    the 
                    right 
                    time. 
                   Do 
                    your 
                    research 
                    then 
                    submit 
                    your 
                    CV. 
                    I 
                    strongly 
                    advise 
                    you 
                    to 
                    get 
                    out 
                    of 
                    field 
                    as 
                    soon 
                    as 
                    possible 
                    because 
                    you 
                    will 
                    get 
                    pigeon-holed.  
                     
                 | 
               
               
                | Q62. 
                 |   | 
                 
                  I 
                  have 
                  been 
                  working 
                  as 
                  a 
                  data 
                  preparation 
                  assistant 
                  and 
                  have 
                  experience 
                  as 
                  a 
                  data 
                  analyst 
                  but 
                  have 
                  recently 
                  parted 
                  company 
                  from 
                  my 
                  old 
                  employer. 
                  DP 
                  does 
                  not 
                  seem 
                  to 
                  be 
                  well 
                  represented 
                  with 
                  most 
                  recruitment 
                  agencies 
                  and 
                  it 
                  is 
                  in 
                  this 
                  field 
                  I 
                  still 
                  want 
                  my 
                  career 
                  to 
                  be 
                  heading. 
                  Do 
                  you 
                  have 
                  any 
                  other 
                  ways 
                  in 
                  which 
                  to 
                  go 
                  about 
                  finding 
                  work 
                  within 
                  this 
                  section 
                  of 
                  market 
                  research?  
                   
                  | 
               
               
                | A. 
                 |   | 
                 
                  Debby 
                  says: 
                  A 
                  few 
                  of 
                  the 
                  recruitment 
                  consultancies 
                  that 
                  handle 
                  vacancies 
                  in 
                  the 
                  market 
                  research 
                  world 
                  do 
                  have 
                  people 
                  with 
                  excellent 
                  knowledge 
                  of 
                  DP. 
                  Unfortunately 
                  the 
                  DP 
                  market 
                  is 
                  extremely 
                  slow 
                  currently. 
                  A 
                  lot 
                  of 
                  changes 
                  are 
                  taking 
                  place 
                  and 
                  as 
                  many 
                  execs 
                  are 
                  now 
                  undertaking 
                  their 
                  own 
                  analysis 
                  so 
                  the 
                  demand 
                  for 
                  DP 
                  people 
                  has 
                  declined. 
                  That 
                  said 
                  there 
                  are 
                  still 
                  DP 
                  departments 
                  in 
                  most 
                  of 
                  the 
                  major 
                  agencies. 
                  We 
                  have 
                  a 
                  few 
                  DP 
                  vacancies 
                  at 
                  the 
                  moment. 
                  
  | 
               
              
                |  
                 |   | 
                                    
                    
                   
                   
                    Key 
                    to 
                    previous 
                    and 
                    current 
                    Agony 
                    Aunts 
                    / 
                    Uncles 
                    
                    Sinead 
                    Hasson, 
                    Hasson Associates 
                    Kate 
                    Langford, 
                    Hasson Associates 
                    Peter 
                    McGrath, 
                    PSD 
                    Nick 
                    Gendler, 
                    then 
                    of 
                    KD 
                    Consulting 
                    Debby 
                    Robson, 
                    then of SLS 
                    Services 
                    Liz 
                    Norman, 
                    ENI 
                    Caroline 
                    Steane 
                    / 
                    Clive 
                    Warren, 
                    CSA 
                    Recruitment 
                    Jenny 
                    Bastin, 
                    then of Buckingham 
                    Personnel 
                    Helen 
                    Pegnall, 
                    then of ENI
 
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