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List of previous Agony Aunts / Uncles
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PREVIOUS
QUESTIONS
Q75.
| |
I
am a 27 years
old British
graduate,
and have 1.5
years experience
in a pharmaceutical
market research
consultancy
in Sweden.
The company
combined both
quantitative
and qualitative
research.
I have 3 years
prior experience
within the
financial
services/insurance
industry in
the UK, although
not specifically
in market
research.
I have been
travelling
for the past
year, and
therefore
have been
out of work,
and am currently
aiming to
return to
the UK (London)
with a view
to gaining
a position
within a UK
research agency
or pharmaceutical
company. What
kind of position
could I hope
to achieve
with this
kind of experience?
There do not
seem to be
many market
intelligence
positions
within pharmaceutical
companies
- could you
advise me
how to approach
them?
Answer
|
Q70.
| |
I
am looking
to return
to the job
market after
taking time
out for a
family. I
am now 39.
I have a degree
in English
and French
and a CIM
diploma. My
experience
is in fmcg
working in
various marketing
roles, my
last one being
as Marketing
Manager for
a market leader.
I was involved
in all aspects
of the mix,
however my
market research
experience
is solely
in sourcing
out research
projects and
acting on
the results.
I have been
living in
the US for
the last 7
years and
re-trained
as a primary
school teacher.
I have decided
having taught
for two years
that I really
want to return
to marketing
and am interested
in qualitative
research.
What do you
think my chances
are of entering
into this
field with
little direct
experience.
Would you
suggest I
study for
a specific
qualification?
Answer
|
Q69.
| |
I 'm
27 years old
and have been
working in
Marketing
within the
academic/educational
publishing
industry for
the past 5
years and
am now at
Senior Marketing
Exec level.
I'm looking
for a slight
change of
direction
and am really
interested
in moving
into market
research.
I have an
English degree,
and also a
CIM qualification.
The postions
I've held
so far in
my career
have involved
things such
as direct
marketing,
campaign planning,
promotional
activities,
report writing,
presenting
to prospective
customers
and some small
research projects
undertaken
in-house.
I'd like to
know, given
my experience,
what would
be the chances
of moving
into market
research?
What sort
of positions/levels
should I be
aiming for?
Is there anything
I could do
(e.g. study
for an MRS
qualification)
that would
improve my
chances? Are
some areas
easier to
move into
than others
e.g. quant
v. qual, agency
v. clientside?
Also, my current
salary is
23k and I'd
be interested
to know whether
or not I'd
be likely
to need to
take a salary
Answer
|
Q68.
| |
I
am in my early
30s with experience
in electronic
publishing
(PM), education
(Head of Language)
and commercial
financial/technical
and media
translation
as well as
Masters' degrees
(including
economics,
sociology,
psychology,
marketing/advertising
research),
fluent language
skills, PM
& editorial
experience
and strong
interpersonal
skills.
I am seeking
to break into
MR at any
level, as
I really enjoy
researching,
designing
questionnaires
and analysing
responses,
looking at
promotional
and brand
advertising.
Will I be
able to get
a staff position
with my experience/qualifications
- is a grad
position advisable
(as I am older)
or is it best
to go in via
the field
work/temping
route? Obviously
relocation
to the SE
is a must
too, as is
being prepared
to drop salary
....?
How can I
best slant
my application
and skills
to 'get in'?
Analytical
, research,
interpersonal,
communication,
project management,
(customer)
liaison, IT,
organisational/admin.,
linguistic/editorial,
project design/initiation
Answer
|
Q64.
| |
I
am currently
working in
a Marketing
/ Customer
Service role
for an online
provider of
aggregated
information
which includes
a large amount
of market
research info.
I have a 2:1
BSc in Psychology
and have worked
as a researcher;
a recruitment
consultant
and in sales
and marketing
since graduation.
I am currently
studying the
Advanced CIM
certificate
and am very
keen to move
into a Market
Research role.
I am a little
uncertain
how my experience
can apply
to market
research but
looking at
your site,
you seem quite
positive about
people who
have similar
experience
to me. What
advice would
you give me
in terms of
pitching my
experience
to a market
research role?
Answer
|
Q48.
| |
I
am interested
in a career
in Market
Research,
but am not
sure what
the best course
of action
is to get
into this.
My background:
I am an experienced
project manager
having worked
for the last
8 years for
a large multinational
in the IT
function.
I have a degree
in Maths and
Statistics,
although I
have not used
this directly
during my
working life.
Answer
|
Q47.
| |
I
am a creative
person trained
originally
in art and
education,
how would
I get opportunities
to move into
qualitative
market research
using my communication
skills and
adaptability,
and can you
suggest any
companies
I might approach
- I am based
in the south
west. Thank
you.
Answer
|
Q41.
| |
I
am 43 years
old, married
with two children
aged 16 and
12 and have
been in banking
for 25 years.
I desperately
want and need
to get out
whilst I still
have my sanity.
I have no
idea what
I want to
do or for
that matter
what I could
do. I really
do not know
where to start.
Although I
am committed
to breaking
free, the
thought also
terrifies
me. Family
responsibilities
and a mortgage
are major
concerns.
Answer
|
Q39.
| |
I
am 43 years
old and was
made redundant
last year
by British
Steel (now
Corus) after
working as
an analyst
in their corporate
planning department
for 12 years.
I believe
that my skills
and experience
gained in
this job would
be transferable
to market
research.
These include
researching
and analysing
information
about British
Steel's competitors,
writing reports
and briefing
notes for
management
in order to
assist strategic
decision making,
and maintaining
databases
of information
about the
company's
competitors.
Answer
|
Q37.
| |
I
hope you can
help. I am
25 yrs old
and am currently
working in
the fashion
industry,
which I have
been doing
for just over
2 yrs. My
role involves
admin, client
facing, report
writing, spreadsheets
and sales
support. I
currently
earn £18K.
I now feel
that the fashion
industry is
not a career
that enables
me to maximise
my full potential.
Answer
|
Q36.
| |
I
am looking
to get into
Market Research
as I find
it very interesting.
I am trying
to get in
as a Data
Analyst type
position as
I did Social
Sciences and
that has a
high content
of statistics
and research.
Answer
|
Q35.
| |
I
have been
employed in
the travel
industry,
mostly business
travel, for
18
years and
wonder if
I could use
this experience
to get into
market research
and also what
M.R. companies
are in the
Manchester
area. I would
appreciate
a reply as
analyzing
figures and
trends has
always been
of
interest to
me.
Answer
|
Q34.
| |
Hi,
I am looking
for some career
advice. I
have a degree
in Psychology
and a Masters
in Health
Psychology
and for the
past 2 and
a half years
I have been
working in
research -
for 1.5 years
in hospital
based health
research and
for one year
in a commercial
setting doing
more consumer
based research.
Answer
|
Q30.
| |
I
have been
working in
direct sales
positions
for about
7 years (CV
attached),
and now wish
to give a
different
direction
to my career
and develop
new skills.
I am currently
trying to
enter the
market research
industry in
order to work
on the analysis
aspect of
business information,
which one
uses as facts
rather than
strategic
tools in a
regular sales
position.
Answer
|
Q29.
| |
I
am thinking
of making
a career change
from teaching
into MR. I
have a psycholgy
degree and
experience
as an interviewer.
I am 31 years
old and have
not worked
for 3 years
as I have
been raising
my daughter.
What would
you advise
as a sensible
first step
towards breaking
into Market
Research?
Would you
recommend
further qualifications?
Answer
|
Q13.
| |
I
have come
to the conclusion
that if I
stay in market
research,
then I want
to specialise
in Qual. I
have a smattering
of experience
... but having
been left
to my own
devices, I
know what
I am doing.
However, I
need to go
somewhere
that would
both nurture
my skills
and develop
them. I have
confidence
in my own
ability, but
have so far
been disregarded
because of
inexperience.|P>Will
I be looking
for a needle
in the proverbial
haystack in
trying to
find such
a role? Should
I just Quit
and go home?
Answer
|
Q6.
| |
What's
the importance
of being able
to demonstrate
commitment
to / interest
in MR in holiday
jobs, additional
Qualifications,
MRS membership
or other affiliations,
when going
for a first
job?
Answer
|
Q4.
| |
Do
I have to
make my mind
up what sort
of research
I want to
do before
I join a company
/ go for interviews
- ie Qual
or Quant,
consumer,
social, b2b,
new media
vs other sectors,
etc...? How
easy is it
to switch
once I'm working?
Answer
|
Q2.
| |
If
I want a career
on the exec
side - an
RE, SRE, AD,
Director (not
field or DP)
eventually,
can I get
a first step
by being a)
an interviewer,
b) a field
supervisor
or coder,
for example?
Answer
|
Q1.
| |
What
are the best
Qualifications
for someone
looking to
break into
MR after graduating?
Answer
|
Questions
in
full
and
answers
Q75.
| |
I
am
a
27
years
old
British
graduate,
and
have
1.5
years
experience
in
a
pharmaceutical
market
research
consultancy
in
Sweden.
The
company
combined
both
quantitative
and
qualitative
research.
I
have
3
years
prior
experience
within
the
financial
services/insurance
industry
in
the
UK,
although
not
specifically
in
market
research.
I
have
been
travelling
for
the
past
year,
and
therefore
have
been
out
of
work,
and
am
currently
aiming
to
return
to
the
UK
(London)
with
a
view
to
gaining
a
position
within
a
UK
research
agency
or
pharmaceutical
company.
What
kind
of
position
could
I
hope
to
achieve
with
this
kind
of
experience?
There
do
not
seem
to
be
many
market
intelligence
positions
within
pharmaceutical
companies
-
could
you
advise
me
how
to
approach
them?
|
A.
| |
Liz
says:
With
only
1.5
years
experience
in
market
research
you
should
be
applying
for
roles
as
a
Research
Executive.
It
is
unusual
for
companies
(including
pharmaceutical
manufacturers)
to
recruit,
research
buyers/market
intelligence
personnel
with
your
level
of
experience.
The
good
news
is
there
are
a
number
of
research
agencies
recruiting
pharmaceutical
market
researchers
at
the
moment,
so
you
shouldn't
find
it
difficult
to
find
a
role
with
one
of
them.
You
can
always
move
to
the
client
side
once
you
have
three
or
four
years
agency
experience.
Another
option
would
be
to
find
a
job
as
an
RE
with
an
agency
that
does
financial
research.
However
there
won't
be
as
many
jobs
in
this
area,
and
the
roles
that
do
exist
are
likely
to
be
less
well
paid.
As
for
finding
a
job,
I
suggest
you
talk
to
a
recruitment
agency
specialising
in
this
area.
You
can
visit
www.mrweb.com/f5/
a
list
of
recruitment
consultants
currently
advertising
on
MrWeb.
|
Q70.
| |
I
am
looking
to
return
to
the
job
market
after
taking
time
out
for
a
family.
I
am
now
39.
I
have
a
degree
in
English
and
French
and
a
CIM
diploma.
My
experience
is
in
fmcg
working
in
various
marketing
roles,
my
last
one
being
as
Marketing
Manager
for
a
market
leader.
I
was
involved
in
all
aspects
of
the
mix,
however
my
market
research
experience
is
solely
in
sourcing
out
research
projects
and
acting
on
the
results.
I
have
been
living
in
the
US
for
the
last
7
years
and
re-trained
as
a
primary
school
teacher.
I
have
decided
having
taught
for
two
years
that
I
really
want
to
return
to
marketing
and
am
interested
in
qualitative
research.
What
do
you
think
my
chances
are
of
entering
into
this
field
with
little
direct
experience.
Would
you
suggest
I
study
for
a
specific
qualification?
|
A.
| |
Liz
says:
Your
experience
as
a
mother
and
a
teacher
makes
you
well
qualified
to
be
a
children's
qualitative
researcher.
Your
experience
in
marketing
will
also
help
as
a
lot
of
questions
answered
by
qualitative
research
need
a
broader
understanding
of
the
marketing
issues.
All
you
need
now
is
moderating
experience
and
you
won't
get
that
by
doing
any
more
qualifications!
I
suggest
you
contact
all
the
research
agencies
you
can
commute
to
with
some
expertise
in
children's
research
and
offer
your
services.
You
will
effectively
be
a
trainee
so
make
it
clear
you
are
happy
to
consider
a
trainees
salary.
There
probably
won't
be
that
many
potential
employers.
If
you
don't
succeed
initially
bare
in
mind
that
most
of
these
companies
are
small
so
even
though
they
might
not
be
recruiting
now
they
might
be
in
six
months
time,
ask
them
if
they
would
consider
you
when
they
are
recruiting?
If
you
aren't
getting
anywhere
try
qualitative
agencies
who
don't
have
an
expertise
in
children's
research,
but
bare
in
mind
you
have
less
to
immediately
offer
these
organisations
so
you
are
going
to
have
to
work
harder
to
show
you
have
something
to
offer.
Good
luck.
|
Q69.
| |
I'm
27
years
old
and
have
been
working
in
Marketing
within
the
academic/educational
publishing
industry
for
the
past
5
years
and
am
now
at
Senior
Marketing
Exec
level.
I'm
looking
for
a
slight
change
of
direction
and
am
really
interested
in
moving
into
market
research.
I
have
an
English
degree,
and
also
a
CIM
qualification.
The
postions
I've
held
so
far
in
my
career
have
involved
things
such
as
direct
marketing,
campaign
planning,
promotional
activities,
report
writing,
presenting
to
prospective
customers
and
some
small
research
projects
undertaken
in-house.
I'd
like
to
know,
given
my
experience,
what
would
be
the
chances
of
moving
into
market
research?
What
sort
of
positions/levels
should
I
be
aiming
for?
Is
there
anything
I
could
do
(e.g.
study
for
an
MRS
qualification)
that
would
improve
my
chances?
Are
some
areas
easier
to
move
into
than
others
e.g.
quant
v.
qual,
agency
v.
clientside?
Also,
my
current
salary
is
23k
and
I'd
be
interested
to
know
whether
or
not
I'd
be
likely
to
need
to
take
a
salary.
|
A.
| |
Liz
says:
To
move
into
market
research
now
won't
be
easy.
Research
agencies
rather
than
the
client
side
is
where
most
juniors
find
employment
so
I
would
concentrate
here.
However
despite
your
experience
you
will
be
competing
for
jobs
with
graduate
trainees
for
positions
in
these
companies.
Clearly
you
do
have
something
to
offer
over
graduates.
Your
marketing,
report
writing,
planning
and
analysis
experience
are
all
useful
along
with
the
limited
market
research
experience
you
have
had.
Make
sure
you
make
the
detail
of
this
clear
when
you
applying
for
roles
to
maximise
your
chances.
You
could
do
an
MRS
diploma
but
it
would
take
quite
a
while
to
complete
and
you
really
need
to
make
that
move
now,
rather
than
leave
it
until
you
are
any
older.
As
for
qualitative
or
quantitative;
it
is
important
to
go
into
the
area
of
research
that
you
enjoy,
for
that
is
where
you
will
succed,
rather
than
think
about
which
has
the
most
vacancies.
|
Q68.
| |
I
am
in
my
early
30s
with
experience
in
electronic
publishing
(PM),
education
(Head
of
Language)
and
commercial
financial/technical
and
media
translation
as
well
as
Masters'
degrees
(including
economics,
sociology,
psychology,
marketing/advertising
research),
fluent
language
skills,
PM
&
editorial
experience
and
strong
interpersonal
skills.
I
am
seeking
to
break
into
MR
at
any
level,
as
I
really
enjoy
researching,
designing
questionnaires
and
analysing
responses,
looking
at
promotional
and
brand
advertising.
Will
I
be
able
to
get
a
staff
position
with
my
experience/qualifications
-
is
a
grad
position
advisable
(as
I
am
older)
or
is
it
best
to
go
in
via
the
field
work/temping
route?
Obviously
relocation
to
the
SE
is
a
must
too,
as
is
being
prepared
to
drop
salary
....?
How
can
I
best
slant
my
application
and
skills
to
'get
in'?
Analytical
,
research,
interpersonal,
communication,
project
management,
(customer)
liaison,
IT,
organisational/admin.,
linguistic/editorial,
project
design/initiation
(self-starter),
numeracy
skills
-
any
others?
How
long
is
it
likely
to
take
-
will
I
have
to
wait
until
grad
recruitment?
|
A.
| |
Liz
says:
The
best
place
to
be
trained
in
market
research
is
with
one
of
the
many
research
agencies.
However
before
you
decide
which
ones
to
apply
to
you
need
to
have
a
clearer
idea
what
it
is
you
are
going
to
specialise
in.
Once
you
have
decided
that
it
will
be
easier
for
you
to
work
out
how
to
slant
the
experience
you
have
had
so
far.
The
salary
you
can
get
will
depend
on
what
it
is
you
have
to
offer
the
particular
area
of
research
you
have
decided
to
target.
It
will
also
depend
on
location,
you
would
earn
more
if
you
came
down
to
London,
but
local
agencies
find
it
difficult
to
hire
junior
staff
and
are
also
more
likely
to
allow
you
to
work
with
both
qualitative
and
quantitative
data.
(Although
to
get
strong
training
in
one
or
the
other,
would
not
be
a
mistake.)
Agencies
will
think
you
have
slightly
more
to
offer
than
raw
graduate
trainees,
your
international
experience
is
certainly
something
you
can
build
on
if
you
target
agencies
with
a
strong
international
capability.
(Particularly
qualitative
agencies
where
your
language
skills
will
be
useful).
You
will
still
be
a
trainee,
but
you
could
hope
to
earn
slightly
more
than
the
average
graduate
and
progress
slightly
more
quickly.
A
lot
of
agencies
will
take
on
trainees
at
almost
any
time
of
year
depending
on
when
it
is
they
need
staff.
It
means
you
won't
be
joining
the
standard
graduate
trainee
schemes
run
by
the
larger
agencies
but
this
probably
wouldn't
be
the
right
route
for
you
in
any
case.
|
Q64.
| |
I
am
currently
working
in
a
Marketing
/
Customer
Service
role
for
an
online
provider
of
aggregated
information
which
includes
a
large
amount
of
market
research
info.
I
have
a
2:1
BSc
in
Psychology
and
have
worked
as
a
researcher;
a
recruitment
consultant
and
in
sales
and
marketing
since
graduation.
I
am
currently
studying
the
Advanced
CIM
certificate
and
am
very
keen
to
move
into
a
Market
Research
role.
I
am
a
little
uncertain
how
my
experience
can
apply
to
market
research
but
looking
at
your
site,
you
seem
quite
positive
about
people
who
have
similar
experience
to
me.
What
advice
would
you
give
me
in
terms
of
pitching
my
experience
to
a
market
research
role?
|
A.
| |
Liz
says:
There
are
two
key
parts
of
your
experience
to
date
that
will
be
of
interest
to
prospective
market
research
employers.
Firstly
your
psychology
degree.
Exactly
how
your
degree
might
be
of
relevance
depends
on
the
modules
you
took,
and
how
these
relate
to
the
aspects
of
market
research
that
most
interest
you
most
(do
you
have
any
leanings
towards
qualitative
or
quantitative
research
for
example)?
You
may
have
even
done
some
market
research
assignments
as
part
of
that
degree?
The
second
area
of
experience
you
need
to
convey
to
potential
employers
is
the
understanding
of
market
research
you
have
managed
to
gain
in
your
current
employment.
Also
what
markets
are
you
selling
that
data
into,
is
there
useful
market
knowledge
that
would
be
relevant
to
a
future
employer?
I
am
guessing
that
your
customer
service
role
involves
understanding
the
data,
appreciating
the
clients
information
needs
and
how
this
data
might
meet
their
needs.
If
this
is
the
case
and
you
prefer
working
with
quantitative
data
rather
than
qualitative,
then
it
sounds
as
if
you
could
be
quite
suited
to
a
role
as
a
client
service
executive
with
one
of
the
research
houses,
producing
panel
or
continuous
data
services.
If
you
go
to
see
any
of
the
specialist
recruitment
consultants
in
this
market
they
ought
to
be
able
to
talk
you
through
some
of
these
issues,
alternatively
you
might
want
to
consider
being
a
market
research
recruitment
consultant!
|
Q48.
| |
I
am
interested
in
a
career
in
Market
Research,
but
am
not
sure
what
the
best
course
of
action
is
to
get
into
this.
My
background:
I
am
an
experienced
project
manager
having
worked
for
the
last
8
years
for
a
large
multinational
in
the
IT
function.
I
have
a
degree
in
Maths
and
Statistics,
although
I
have
not
used
this
directly
during
my
working
life.
I
have
some
specific
questions:
- How
is
it
best
to
start
in
Market
Research
given
that
I
have
no
research
experience
- should
I
approach
companies
with
a
view
to
starting
on
a
graduate
trainee
programme
?
- Are
there
specific
roles
where
my
previous
experience
(project
management,
interpersonal
skills
etc.)
will
be
best
taken
into
consideration?
- Are
there
any
companies
who
offer
work
experience
in
this
field?
Thanks
in
advance
for
any
advice
you
can
give
me.
|
A.
| |
Kate
says:
The
best
way
to
get
into
Market
Research
is
to
approach
agencies
directly
with
a
view
to
joing
a
graduate
training
scheme.
Your
statistical
background
will
be
a
big
help
but
you
must
be
prepared
to
drop
back
on
salary.
Most
graduates
in
research
start
on
about
£15,000
-
£17,000.
Your
previous
project
management
skills
will
be
very
useful
and
should
help
you
to
progress
quickly.
There
are
some
research
agencies
that
take
on
Project
Managers
for
research
projects
although
you
would
still
need
the
basic
research
knowledge.
As
regards
work
experience
this
would
depend
on
each
individual
company's
need
so
it
is
best
approaching
them
directly
for
this.
I
wish
you
the
best
of
luck.
|
Q47.
| |
I
am
a
creative
person
trained
originally
in
art
and
education,
how
would
I
get
opportunities
to
move
into
qualitative
market
research
using
my
communication
skills
and
adaptability,
and
can
you
suggest
any
companies
I
might
approach
-
I
am
based
in
the
south
west.
Thank
you.
|
A.
| |
Kate
says:
Your
creative
background
would
certainly
stand
you
in
good
stead
for
moving
into
qualitative
research
and
many
research
agencies
are
keen
to
take
on
staff
from
educational
backgrounds
because
of
their
good
people
and
communication
skills.
I
would
recommend
that
you
apply
to
companies
directly
and
keep
in
touch
with
the
HR
contacts
so
that
when
appropriate
positons
come
up
they
will
think
of
you.
The
best
way
to
find
companies
in
the
south
west
region
is
to
look
on
the
Agency
homepage
section
of
mrweb.com
where
you
can
assess
location
as
well
as
research
specialisms
of
individual
comapanies.
Good
Luck.
|
Q41.
| |
I
am
43
years
old,
married
with
two
children
aged
16
and
12
and
have
been
in
banking
for
25
years.
I
desperately
want
and
need
to
get
out
whilst
I
still
have
my
sanity.
I
have
no
idea
what
I
want
to
do
or
for
that
matter
what
I
could
do.
I
really
do
not
know
where
to
start.
Although
I
am
committed
to
breaking
free,
the
thought
also
terrifies
me.
Family
responsibilities
and
a
mortgage
are
major
concerns.
I
know
that
I
not
only
want
to
leave
my
current
employers,
but
also
banking
in
general.
I
also
feel
I
need
to
get
away
from
the
City
and
maybe
work
locally
or
work
from
home.
I
have
had
enough
stress
and
politics
to
last
me
a
lifetime.
Any
assistance
you
could
give
would
be
much
appreciated.
|
A.
| |
Sinead
Hasson
says:
I
am
not
sure
what
advice
I
can
give
as
I
am
not
sure
from
your
mail
what
your
experience
is
within
banking.
However
if
you
are
looking
for
a
complete
career
change
I
can
recommend
that
you
see
a
career
consultant
-
they
are
really
focused
on
helping
people
change
careers.
They
help
people
to
look
objectively
at
what
their
skills
are
and
will
then
suggest
alternate
careers.
I
know
a
number
of
people
who
have
gone
down
this
route
and
found
it
successful.
I
don't
know
if
this
is
of
any
help
but
if
you
want
a
complete
change
it
might
be
worth
further
investigation.
|
Q39.
| |
I
am
43
years
old
and
was
made
redundant
last
year
by
British
Steel
(now
Corus)
after
working
as
an
analyst
in
their
corporate
planning
department
for
12
years.
I
believe
that
my
skills
and
experience
gained
in
this
job
would
be
transferable
to
market
research.
These
include
researching
and
analysing
information
about
British
Steel's
competitors,
writing
reports
and
briefing
notes
for
management
in
order
to
assist
strategic
decision
making,
and
maintaining
databases
of
information
about
the
company's
competitors.
My
academic
background
is
a
degree
in
Modern
Languages
(I
speak
and
write
fluent
French
and
German),
and
a
postgraduate
diploma
in
international
marketing,
which
included
a
market
research
project
for
an
engineering
company.
Can
you
offer
any
advice
about
how
I
could
get
a
job
in
market
research?
|
A.
| |
Sinead
says:
I
am
sorry
to
hear
you
have
been
made
redundant.
Some
of
your
skills
will
be
transferable
to
research
and
there
are
probably
some
gaps
in
your
knowledge
as
well.
If
you
haven't
got
exactly
the
right
skills
it
is
often
possible
to
get
in
to
see
companies
based
on
your
market
knowledge,
you
should
try
and
find
some
companies
who
work
in
industrial
markets,
either
in
terms
of
research,
analysis
or
just
general
consultancy.
They
may
be
able
to
use
your
knowledge
and
experience
in
a
consultancy
role.
You
should
also
contact
some
recruitment
companies
and
see
what
advice
they
have,
they
may
have
some
appropriate
positions
or
may
be
able
to
point
you
in
the
right
direction.
I
hope
this
is
helpful,
Good
Luck
|
Q37.
| |
I
hope
you
can
help.
I
am
25
yrs
old
and
am
currently
working
in
the
fashion
industry,
which
I
have
been
doing
for
just
over
2
yrs.
My
role
involves
admin,
client
facing,
report
writing,
spreadsheets
and
sales
support.
I
currently
earn
£18K.
I
now
feel
that
the
fashion
industry
is
not
a
career
that
enables
me
to
maximise
my
full
potential.
Prior
to
this
I
worked
for,
what
was
Anderson
Consulting
for
16
months,
developing
new
initiatives
to
eliminate
persistent
problems
faced
by
one
of
their
clients
suppliers.
I
achieved
this
by
implementing
quantitative
methodologies.
I
was
asked
to
stay
with
AC
when
the
project
was
completed
but
I
chose
to
leave
Warwick
and
move
to
London.
Although
AC
gave
me
invaluable
experience
I
feel
that
my
skills
in
the
research
field
are
not
significant
for
me
to
find
employment.
The
project
was
entirely
my
responsibility
and
although
I
was
given
a
present
for
the
hard
work
and
results
I
achieved,I
feel
I
did
not
learn
well-practised
MR
techniques
particular
to
the
industry.
I
attended
Leeds
Met
University
and
obtained
a
2.1
in
BSc
(Hons)
Health
Studies.
This
modular
course
involved,
amongst
others,
studying
various
research
methodologies,
biology,
sociology,
psychology
and
health
economics.
I
am
very
keen
to
use
the
skills
I
have
acquired
and
developed
since
employment
and
the
interests
and
knowledge
I
gained
whilst
at
University.
I
graduated
in
1997.
Do
you
have
any
advice
that
you
could
email
me,
concerning
career
entry
into
market
research?
Is
there
a
particular
area
of
MR
that
I
would
be
more
successful
in
obtaining
interviews?
Salary
is
not
particularly
important
as
long
as
I
can
survive
in
London!
|
A.
| |
Nick
says:
Without
knowing
more
about
the
specific
market
research
experience
you
have
I
must
assume
it
is
very
limited.
Nevertheless
I
think
you
may
be
underestimating
your
likelihood
to
interest
an
employer.
Have
you
approached
any
research
companies
yet?
Your
experience
in
the
fashion
business
and
particularly
at
AC
should
get
you
noticed
-
in
applications
you
should
go
into
more
detail
about
the
nature
of
the
project
you
ran
at
AC,
how
you
got
the
job
and
your
achievements.
By
relating
your
strengths
to
research
activity
you
will
go
a
long
way
to
persuading
someone
to
consider
you.
There
are
some
companies
that
have
expertise
in
the
fashion
sector,
but
not
many.
These
ought
to
be
interested
in
you.
Otherwise,
look
for
agencies
that
conduct
research
at
the
end
of
the
distribution
chain
that
your
company
operates,
i.e.
if
your
company
is
a
retailer
look
for
agencies
that
focus
on
retail
research.
The
objective
is
to
use
every
bit
of
experience
you
have
to
convince
an
employer
that
you
have
knowledge
to
trade
for
training.
It
does
appear
that
you
have
a
number
of
transferable
skills
and
very
few
people
are
going
to
ignore
someone
who
was
considered
worthy
of
a
job
at
Anderson
Consulting.
You
may
need
to
take
a
cut
in
salary
but
if
you're
good
you'll
go
up
the
pay
scale
fairly
quickly.
The
Research
Buyers
Guide
is
a
good
source
of
research
agencies
and
has
plenty
of
information
about
each
one.
It
is
available
from
main
and
business
libraries
or
directoy
from
the
Market
Research
Society.
|
Q36.
| |
I
am
looking
to
get
into
Market
Research
as
I
find
it
very
interesting.
I
am
trying
to
get
in
as
a
Data
Analyst
type
position
as
I
did
Social
Sciences
and
that
has
a
high
content
of
statistics
and
research.
I
am
currently
working
in
an
administrative
role,
which
does
involve
an
element
of
statistical
work.
I
was
wondering
how
I
would
go
about
doing
this,
and
also
whether
I
could
easily
get
into
such
a
position
with
my
limited
experience.
|
A.
| |
Nick
says:
Most
full
service
agencies
have
their
own
DP
departments
and
there
are
a
number
of
companies
that
specialise
in
DP
services
for
market
research.
The
Research
Buyer's
Guide,
available
from
main
and
business
libraries
or
directly
from
the
Market
Research
Society
lists
all
the
suitable
companies
-
Half
a
day
with
a
pen
and
pad
should
yield
a
good
long
list
of
companies
for
you
to
approach!
However,
I
would
imagine
that
you
will
need
particular
computing
skills
or
familiarity
with
certain
programmes.
I'm
afraid
I
don't
know
what
these
are
and
so
before
you
embark
on
a
big
exercise,
I
would
recommend
you
phone
one
or
two
heads
of
DP
departments
to
find
out
exactly
what
they
look
for
in
analysts.
This
may
save
you
a
lot
of
wasted
letters
if
you
need
to
get
certain
skills
first.
|
Q35.
| |
I
have
been
employed
in
the
travel
industry,
mostly
business
travel,
for
18
years
and
wonder
if
I
could
use
this
experience
to
get
into
market
research
and
also
what
M.R.
companies
are
in
the
Manchester
area.
I
would
appreciate
a
reply
as
analyzing
figures
and
trends
has
always
been
of
interest
to
me.
|
A.
| |
Nick
says:
The
travel
industry
is
big
and
you
have
given
me
no
clue
as
to
what
you
actually
do
except
that
you
enjoy
analysing
data.
I
suggest
you
firstly
get
a
book
about
market
research
and
identify
where
your
skills
and
experience
can
be
transferred
over
and
then
get
hold
of
the
Research
Buyers
Guide,
or
some
similar
directory,
available
from
most
central
or
business
libraries,
for
a
list
of
research
companies
in
your
geographical
area.
|
Q34.
| |
Hi,
I
am
looking
for
some
career
advice.
I
have
a
degree
in
Psychology
and
a
Masters
in
Health
Psychology
and
for
the
past
2
and
a
half
years
I
have
been
working
in
research
-
for
1.5
years
in
hospital
based
health
research
and
for
one
year
in
a
commercial
setting
doing
more
consumer
based
research.
I
am
keen
to
move
into
market
research
sometime
in
the
future
as
much
of
what
I
do
presently
has
a
market
research
slant
and
I
enjoy
this
very
much.
I
would
be
grateful
if
you
could
advise
me,
however,
of
what
skills
and
knowledge
I
should
be
trying
to
develop
before
I
apply
for
market
research
jobs
to
increase
my
chances
of
getting
a
good
job
in
a
good
company.
|
A.
| |
Nick
says:
Without
more
information
it's
difficult
to
know
how
relevant
your
current
area
of
research
is
to
consumer
research.
However,
developing
your
understanding
of
brands
and
marketing
will
be
a
big
help,
but
you
should
also
play
to
your
research
strengths
and
transferable
skills
when
looking
for
a
new
company.
Decide
on
whether
staying
on
the
client
side
is
more
feasible
than
agency.
Again,
without
knowing
about
your
current
situation
it's
difficult
to
advise
on
this.
As
a
rule
of
thumb,
long
term
progress
in
market
research
really
needs
3
-
5
years
on
the
supply
side,
developing
your
technical
skills.
However,
the
most
important
factor
is
going
to
be
your
personality.
This
will
have
a
much
greater
bearing
on
your
likelihood
of
success
in
consumer
research
than
your
current
skills
and
experience.
Good
luck
|
Q30.
| |
I
have
been
working
in
direct
sales
positions
for
about
7
years
(CV
attached),
and
now
wish
to
give
a
different
direction
to
my
career
and
develop
new
skills.
I
am
currently
trying
to
enter
the
market
research
industry
in
order
to
work
on
the
analysis
aspect
of
business
information,
which
one
uses
as
facts
rather
than
strategic
tools
in
a
regular
sales
position.
What
would
be
the
best
way
to
enter
this
industry?
I
am
in
my
30s,
and
have
already
studied
for
quite
a
few
years.
Do
I
need
to
train
again?
Should
I
get
a
sales
position
within
a
market
research
company
and
then
move
to
a
researcher
job
rather
than
try
to
change
everything
i.e.
job,
company,
industry
and
probably
town
too?
|
A.
| |
Nick
says:
Unfortunately,
I'm
afraid
that
you
may
struggle
to
get
into
market
research,
even
as
a
graduate
trainee
or
junior.
Companies
are
really
in
need
of
up
and
running
researchers
at
the
moment.
Studying
for
the
MRS
Diploma
may
help
but
it
is
quite
a
commitment
and
won't
guarantee
a
job
at
the
end.
It's
unlikely
that
you
would
be
of
great
interest
in
a
sales
capacity
as
you
would
need
to
demonstrate
an
ability
to
discuss
detailed
research
needs
with
clients.
The
skills
you
use
in
your
current
role
such
as
cold
calling
are
not
as
valuable
in
research
as
the
ability
to
interpret
a
problem
and
design
a
research
based
solution.
That
said,
you
do
have
quite
a
lot
going
for
you
so
don't
be
discouraged.
The
best
way
to
get
into
research
is
to
utilise
your
existing
skills
and
expertise.
Since
you
have
knowledge
of
software
markets
and
distribution
channels
you
ought
to
approach
research
agencies
that
focus
on
IT.
In
return
for
your
training
you
will
be
able
to
provide
knowledge
that
will
help
the
employer
to
deliver
insightful
research
and
your
presence
at
meetings
will
add
gravitas
for
them.
Your
ability
to
offer
insight
at
the
data
analysis
stage
will
mean
that
you
are
providing
real
value
from
the
start.
On
top
of
all
this,
your
language
skills
ought
to
be
of
interest
to
companies
that
conduct
international
research.
Please
remember,
however,
that
your
English
must
be
as
good
as
perfect
since
there
is
plenty
of
report
writing
and
presenting
in
research.
Languages
that
you
are
less
than
fluent
with
are
no
more
than
handy.
|
Q29.
| |
I
am
thinking
of
making
a
career
change
from
teaching
into
MR.
I
have
a
psycholgy
degree
and
experience
as
an
interviewer.
I
am
31
years
old
and
have
not
worked
for
3
years
as
I
have
been
raising
my
daughter.
What
would
you
advise
as
a
sensible
first
step
towards
breaking
into
Market
Research?
Would
you
recommend
further
qualifications?
|
A.
| |
Nick
says:
I
think
teachers
make
excellent
researchers
on
the
whole.
If
you
have
a
psychology
degree
then
so
much
the
better.
You
need
to
be
prepared
to
go
in
fairly
low
down,
probably
RE
level
as
without
project
management
experience
you'll
need
some
basic
training.
What
you
ought
to
have
already
in
place
are
decent
interpersonal,
communication
and
presentation
skills
as
well
as
the
ability
to
absorb
and
synthesise
information.
The
MRS
Diploma
and
Certificate
are
excellent
qualifications
but
by
no
means
represent
a
passport
to
entry
and
neither
is
not
having
them
a
barrier.
Many
employers
will
support
your
studies
if
they
think
you
have
potential,
whereas
they
won't
automatically
take
you
on
if
you
have
already
passed
if
they
don't
think
you
have
what
it
takes
to
succeed.
In
an
employees
market
such
as
we
are
currently
experiencing
I'm
not
sure
an
MR
qualification
will
help
significantly.
So
what
should
you
do
next?
Decide
what
size,
style
or
type
of
agency
is
going
to
suit
your
personality
and
research
interests.
You
must
also
take
into
account
location,
of
course.
As
a
teacher
you
probably
worked
fairly
locally
to
home.
You
may
need
to
travel
some
way
to
get
to
a
market
research
agency.
I
don't
think
you
can
say
that
any
type
of
company
is
more
or
less
likely
to
be
interested
in
you.
The
Research
Buyers
Guide,
available
from
most
main
libraries
and
the
MRS
is
a
good
directory
for
identifying
appropriate
companies.
Use
any
contacts
you
have
in
the
industry.
The
process
could
take
some
time
and
you
may
struggle
to
get
interviews.
If
this
is
the
case
broaden
your
search.
If
you
are
committed
to
a
career
in
research
the
main
thing
is
to
get
your
foot
in
the
door.
You
can
always
move
to
a
more
suitable
company
later.
Also,
some
recruitment
consultants
maintain
close
relationships
with
their
clients
and
may
see
your
personality
as
particularly
well
suited
to
the
culture
of
one
or
other
of
them.
They
may
be
worth
contacting.
I
won't
say
it
will
be
easy
for
you.
I
wish
employers
would
take
a
greater
interest
in
career
changers,
particularly
teachers,
but
on
the
whole
they
don't.
Don't
give
up,
'though,
and
I'm
sure
you'll
get
there.
Good
luck!
*
NB
don't
forget
you
can
also
use
our
own
directory
of
agencies
at
www.mrweb.com/agencies
-
admittedly
there
are
more
in
the
Buyer's
Guide
but
ours
gives
a
good
selection
-
Nick
Thomas.
|
Q13.
| |
I
have
come
to
the
conclusion
that
if
I
stay
in
market
research,
then
I
want
to
specialise
in
Qual.
I
have
a
smattering
of
experience
...
but
having
been
left
to
my
own
devices,
I
know
what
I
am
doing.
However,
I
need
to
go
somewhere
that
would
both
nurture
my
skills
and
develop
them.
I
have
confidence
in
my
own
ability,
but
have
so
far
been
disregarded
because
of
inexperience.
Will
I
be
looking
for
a
needle
in
the
proverbial
haystack
in
trying
to
find
such
a
role?
Should
I
just
Quit
and
go
home?
|
A.
| |
Sinead
says:
Unfortunately
you
seem
to
be
trapped
in
the
"can’t
get
a
job
without
experience"
cycle.
You
won’t
be
able
to
get
a
job
in
Qualitative
research
unless
you
have
experience
of
moderating
groups,
the
best
thing
that
you
can
do
is
spend
time
trying
to
get
some
more
Qual
experience.
Speak
to
the
people
in
[your
company’s]
Qual
[dept]
and
try
and
get
involved
with
some
of
the
work
they
are
doing,
observe
as
many
groups
as
you
can
and
see
if
they
will
let
you
moderate
some
groups.
As
most
Qual
work
takes
place
in
the
evening
it
shouldn’t
interfere
with
your
regular
work.
It
will
be
difficult
for
a
recruitment
agency
to
help
you
get
into
Qual
as
you
don’t
have
lots
of
experience,
however
you
should
try
applying
to
Qualitative
agencies
directly
to
see
if
this
will
be
more
fruitful.
Finally
be
aware
of
what
a
career
in
Qualitative
research
will
involve
-
on
the
downside
it
usually
involves
lots
of
long
hours
and
late
nights
driving
back
from
groups.
If
you
are
prepared
and
dedicated
you
will
be
successful
-
if
I
can
be
of
any
more
help
please
let
me
know.
|
Q6.
| |
What's
the
importance
of
being
able
to
demonstrate
commitment
to
/
interest
in
MR
in
holiday
jobs,
additional
Qualifications,
MRS
membership
or
other
affiliations,
when
going
for
a
first
job?
|
A.
| |
Sinead
says:
This
can
depend
on
the
competition.
If
going
for
an
interview
and
your
knowledge
of
research
is
text
book
you
might
be
pipped
at
the
post
by
someone
who
has
had
some
MR
work
experience.
You
wouldn't
be
expected
to
have
MRS
membership.
You
must
be
able
to
demonstrate
commitment
in
the
interview,
ie
show
conviction
that
you
want
a
career
in
research,
have
a
good
understanding
of
what
research
is
and
what
the
company
you
are
interviewing
at
does.
|
Q4.
| |
Do
I
have
to
make
my
mind
up
what
sort
of
research
I
want
to
do
before
I
join
a
company
/
go
for
interviews
-
ie
Qual
or
Quant,
consumer,
social,
b2b,
new
media
vs
other
sectors,
etc...?
How
easy
is
it
to
switch
once
I'm
working?
|
A.
| |
Sinead
says:
If
you
are
a
graduate,
be
open
minded
and
then
you
can
be
considered
for
a
variety
of
roles.
If
you
have
had
a
year's
experience
you
may
have
started
to
develop
key
skills
and
you
might
want
to
continue
to
develop
these
or
you
might
want
to
start
again
in
a
slightly
different
area.
The
Qual/Quant
debate
is
tricky,
it
is
good
to
have
experience
of
both
but
there
are
not
many
companies
where
you
are
given
the
option
to
work
on
both.
This
decision
is
usually
made
on
a
more
personal
level
and
comes
down
to
what
you
prefer.
If
you
work
in
an
agency
that
works
across
many
different
sectors
then
you
will
be
exposed
to
a
wider
client
base
and
this
could
be
useful
for
defining
what
you
prefer.
|
Q2.
| |
If
I
want
a
career
on
the
exec
side
-
an
RE,
SRE,
AD,
Director
(not
field
or
DP)
eventually,
can
I
get
a
first
step
by
being
a)
an
interviewer,
b)
a
field
supervisor
or
coder,
for
example?
|
A.
| |
Sinead
says:
It
really
depends
on
the
company
you
work
for:
in
big
agencies
there
is
often
the
opportunity
to
move
across
into
the
exec
side.
Otherwise
make
sure
that
you
are
constantly
progressing
-
get
some
experience
of
all
aspects
of
the
research
process
(ie.
field
AND
DP)
this
will
be
beneficial
when
trying
to
break
into
the
exec
side.
|
Q1.
| |
What
are
the
best
Qualifications
for
someone
looking
to
break
into
MR
after
graduating?
|
A.
| |
Sinead
says:
Any
degree
involving
numeracy
and
analysis
is
useful.
Geography,
economics,
stats
and
marketing
are
all
useful
for
a
market
research
career.
If
you
are
keen
to
get
involved
in
Qual
research
psychology
is
always
useful
as
well
as
literary
degrees.
In
short
most
degrees
will
be
relevant.
It
is
important
to
have
conducted
some
research
and
to
be
sure
of
why
you
want
to
develop
a
career
in
market
research
-
you
will
be
asked
at
interview!
|
| |
Key
to
previous
and
current
Agony
Aunts
/
Uncles
Sinead
Hasson,
Hasson Associates
Kate
Langford,
Hasson Associates
Peter
McGrath,
PSD
Nick
Gendler,
then
of
KD
Consulting
Debby
Robson,
then of SLS
Services
Liz
Norman,
ENI
Caroline
Steane
/
Clive
Warren,
CSA
Recruitment
Jenny
Bastin,
then of Buckingham
Personnel
Helen
Pegnall,
then of ENI
|
|
|
|