An Introduction to Brazil
Brazil was a colony / dependency of Portugal from the landing of Pedro lvares Cabral in 1500 until independence in 1822 - it then became the Empire of Brazil, a unitary state governed under a constitutional monarchy and a parliamentary system; a presidential republic after a military coup in 1889; and a Federal Republic under the new constitution of 1988. See full country profile.Latest Research News from Brazil
GOVERNMENT: federal republic
AREA: 8,514,877 sq km
POPULATION: 203,429,773 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Portuguese
Some business and general info
The Market Research Industry
Trade and Industry in Brazil
Brazilians say the Wright brothers' flight 'didn't count' because firstly, they used a catapult and rails to launch the plane, whereas Santos-Dumont's plane had wheels, and secondly the Kitty Hawk used strong headwinds that helped the plane get off the ground, whereas Santos-Dumont's plane took off on its own power.
Brazil will also be the first South American country to host a Summer Olympics in Rio de Janeiro in 2016.
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Brazil was a colony / dependency of Portugal from the landing of Pedro lvares Cabral in 1500 until independence in 1822 - it then became the Empire of Brazil, a unitary state governed under a constitutional monarchy and a parliamentary system; a presidential republic after a military coup in 1889; and a Federal Republic under the new constitution of 1988.
The core culture of Brazil is derived from the Portuguese, but is strongly influenced by African, indigenous and non-Portuguese European cultures and traditions. Home to the Amazon river and rainforest, samba football, Carnival, and a rapidly growing population and economy, it's one of the most vibrant states on earth - and it will be hosting both the 2014 World Cup and the 2016 Olympics (in Rio de Janeiro).
GDP: $2.172 trillion (2010 est.) - $10,800 (2010 est.)
Religions Roman Catholic (nominal) 73.6%, Protestant 15.4%, Spiritualist 1.3%, Bantu/voodoo 0.3%, other 1.8%, unspecified 0.2%, none 7.4% (2000 census)
Currency: Real (BRL) $1 = R$ 2.84
Telephone Code: +55
MR Association(s):
SBPM and ABEP
Brazil's MR industry is buoyant - reporting a net growth of just under 27% in 2010 (up to $815m from $540m in 2009) - a whopping 44% of regional turnover. That makes Brazil the 7th largest MR market in the World. 92% of research is domestic, and there's a 65/25 quant/qual split.
Source: ESOMAR
Brazil's fast-growing economy is the largest in Latin America and the 7th (by GDP) or 8th (by PPP) largest in the World. The country has abundant natural resources, a large labour pool, and is a net external creditor, with strong growth and high interest rates attractive to foreign investors.
In 2010 Brazil exported $201.9bn worth of goods to China, the USA, Argentina, the Netherlands and Germany, with key commodities being transport equipment, iron ore, soybeans, footwear, coffee and vehicles. Imports worth $181.7bn primarily came from the USA, China, Argentina, Germany and South Korea and consisted of machinery, electrical and transport equipment, chemical products, oil, auto parts and electronics.
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laurence@mrweb.com
