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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Sri Lanka
Sri Lanka is an island nation that lies around 31 kilometres off the southern coast of India. See full country profile.Latest Research News from Sri Lanka
GOVERNMENT: Republic
AREA: 65,610 sq km
POPULATION: 21,324,791 (July 2009 est.)
MAJOR LANGUAGE: Sinhala' Tamil
Some business and general info
The Market Research Industry
Trade and Industry in Sri Lanka
A little More Knowledge?
Go to next country
Sri Lanka is an island nation that lies around 31 kilometres off the southern coast of India.
Populated by the first Sinhalese from the 6th century B.C., a great civilization developed at the cities of Anuradhapura and Polonnaruwa. A Tamil kingdom ruled in the north and later Portugese and Dutch in the coastal areas, before Sri Lanka was ceded to the British in 1796 and united under British rule by 1815. As Ceylon, it became independent in 1948; its name was changed to Sri Lanka in 1972. Sri Lanka boasts a progressive and modern economy with the highest per capita income in South Asia. Famous for the production of tea, coffee, coconuts and butter, it is also a popular tourist destination.
GDP: $91.9 billion (PPP) (2008 est.)
Religions Buddhist 69.1%, Muslim 7.6%, Hindu 7.1%, Christian 6.2%, unspecified 10% (2001 census provisional data)
Currency: Sri Lankan Rupee (LKR) (1LKR = 0.006 EUR)
Telephone Code: +94
MR Association(s):
The Sri Lanka Institute of Marketing
Statistics: With an industry turnover of $USD 3m in 2008 (down from $USD 4m in 2007), Sri Lanka is ranked 68th in the world by countries ranked by market size.
Source: ESOMAR
According to the CIA World Factbook, Sri Lanka's main exports consist of textiles and apparel, tea and spices, diamonds, emeralds, rubies, coconut products, rubber manufactures and fish, worth $USD 8.1bn in 2008. Exports went to the USA, UK, India, Germany and Italy. Imports totalled $USD 14.05bn in the same year. Main import partners were India, Singapore, China, Iran and Hong Kong.
Wikipedia notes that the ruling Sri Lanka Freedom Party has a more protectionist economic approach, which seeks to reduce poverty by steering investment to disadvantaged areas, developing small and medium enterprises, promoting agriculture, and expanding the already enormous civil service.
Although suffering a brutal civil war that began in 1983, Sri Lanka saw GDP growth average 4.5% in the last 10 years with the exception of a recession in 2001. Government spending on development and fighting the Tamil Tigers drove growth to about 6% per year in 2006-08, but high government spending and high oil and commodity prices also pushed inflation past 20% in 2008.
Email me:
laurence@mrweb.com
