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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Afghanistan
Afghanistan is a landlocked country situated at a crossroads between the East and the West, and traditionally a focal point of trade and migration. The creation of the Durrani Empire in 1747 is considered to be the beginning of modern Afghanistan. On August 19th 1919, following the 3rd Anglo-Afghan war, the country regained full independence from the UK over its foreign affairs. Since the late 1970s Afghanistan has suffered continuous and brutal civil war in addition to foreign interventions in the form of the 1979 Soviet invasion and the recent 2001 US-led invasion that toppled the Taliban government. See full country profile.Latest Research News from Central Asia
GOVERNMENT: Islamic Republic
AREA: 647,500 sq km
POPULATION: 33,609,937 (July 2009 est.)
MAJOR LANGUAGE: Dari (Persian), Pashto
Some business and general info
The Market Research Industry
Trade and Industry in Afghanistan
A little More Knowledge?
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Afghanistan is a landlocked country situated at a crossroads between the East and the West, and traditionally a focal point of trade and migration. The creation of the Durrani Empire in 1747 is considered to be the beginning of modern Afghanistan. On August 19th 1919, following the 3rd Anglo-Afghan war, the country regained full independence from the UK over its foreign affairs. Since the late 1970s Afghanistan has suffered continuous and brutal civil war in addition to foreign interventions in the form of the 1979 Soviet invasion and the recent 2001 US-led invasion that toppled the Taliban government.
The Khyber pass between Afghanistan and Pakistan is one of the great trade routes, described by Rudyard Kipling as 'a sword cut through the mountains', and has been fought over and written about for centuries.
GDP: $23.03bn (PPP), (2008)
Religions Sunni Muslim 80%, Shia Muslim 19%, other 1%
Currency: Afghani (AFN) (1AFN = 0.02 EUR)
Telephone Code: +93
According to the CIA World Factbook, exports from Afghanistan were worth $USD 327 million in 2007, and included opium, fuits and nuts, handwoven carpets, wool, cotton, hides and pelts, and precious and semi-precious gems. Imports were valued at $USD 4.85 billion, and included capital goods, food, textiles and petroleum products. Main export partners were India, Pakistan, the USA and Tajikistan, while Imports came from Pakistan, the USA, India and Germany.
Wikipedia notes that Afghanistan's economy is recovering from decades of conflict. The economy has improved significantly since the fall of the Taliban regime in 2001 largely because of the infusion of international assistance, the recovery of the agricultural sector, and service sector growth. Real GDP growth exceeded 7% in 2008. Despite the progress of the past few years, Afghanistan is extremely poor, landlocked, and highly dependent on foreign aid, agriculture, and trade with neighbouring countries. It will probably take the remainder of the decade and continuing donor aid and attention to significantly raise Afghanistan's living standards from its current level, among the lowest in the world.
Expanding poppy cultivation and a growing opium trade generate'roughly $3 billion in illicit economic activity and looms as one of Kabul's most serious policy concerns. Other long-term challenges include: budget sustainability, job creation, corruption, government capacity, and rebuilding war torn infrastructure.
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laurence@mrweb.com