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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Israel
The area around modern Israel, known in Hebrew as Eretz Yisrael has been the spiritual home of the Jewish people since Biblical times. According to Biblical evidence the first Kingdom of Israel was established around the 11th century BC. See full country profile.Latest Research News from Middle East
GOVERNMENT: Parliamentary Democracy
AREA: 22,072 sq km
POPULATION: 7,353,985 (July 2010 est.)
MAJOR LANGUAGE: Hebrew, Arabic
Some business and general info
The Market Research Industry
Trade and Industry in Israel
A little More Knowledge?
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The area around modern Israel, known in Hebrew as Eretz Yisrael has been the spiritual home of the Jewish people since Biblical times. According to Biblical evidence the first Kingdom of Israel was established around the 11th century BC.
The Balfour Declaration of 1917 formalized British policy preferring the establishment of a national home for the Jewish people; and in November 1947, the United Nations voted in favour of the partition of Palestine, proposing the creation of a Jewish state, an Arab state, and a UN-administered Jerusalem. Partition was accepted by the Zionist leadership but rejected by Arab leaders, and a civil war began: Israel declared independence on 14 May 1948 and neighbouring Arab states invaded the next day.Since then, Israel has fought a series of wars. The border between Israel and the West Bank is not formally defined by the Israeli government, as a result of a complex and unresolved political situation. Israel has signed peace treaties with Egypt and Jordan, but efforts by elements within both parties to diplomatically solve the problem have so far only met with limited success.
GDP: $206.9 billion - $28,600 per capita (2009 est.)
Religions Jewish, Muslim, Christian, Druze, other 3.9%
Currency: Shekel (ILS) GBP1 = ILS 5.71
Telephone Code: +972
MR Association(s):
The Israeli Union of Research Institutes currently has no website. Israel's Market Research Industry turned over $USD 50m in 2008, up from $USD 43m in 2007 - a net growth of 3.9% (the 46th largest market in the world). This equates to a spend of $USD 7 per capita, and the spend on MR accounts for 5.5% against ad spend (which was a total of $USD 126.25m). This all means that Israel is the biggest single MR market in the Middle East and Africa Region - coming second in market size to the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE).
Source: ESOMAR
According to the CIA World Factbook, the US, Hong Kong and Belgium are Israel's main export partners, with exports totalling $45.9 billion in 2009. The main export commodities are machinery and equipment, software, cut diamonds, agricultural products, chemicals, textiles and apparel. The main import partners are the US, China, Germany, Switzerland, Belgium, Italy, the UK and the Netherlands, with imports of raw materials, military equipment, investment goods, rough diamonds, fuels, grain and consumer goods totalling $45.99 billion in 2009.
Israel is considered one of the most advanced countries in Southwest Asia in economic and industrial development. In 2010, it joined the OECD. The country is ranked 3rd in the region on the World Bank's Ease of Doing Business Index as well as in the World Economic Forum's Global Competitiveness Report. It has the second-largest number of startup companies in the world (after the United States) and the largest number of NASDAQ-listed companies outside North America.
Email me:
laurence@mrweb.com
