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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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DIGITAL-MR
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An Introduction to Jordan
Since the seventh century, the area that is now officially known as The Hashemite Kingdom of Jordan has been ruled almost constantly by Muslim and Arab cultures. One exception was the early-mid twentieth century when it fell under British rule - but this led to Jordan's establishment as an autonomous state, gaining independence on 25th May 1946. See full country profile.Latest Research News from Middle East
2 current Middle Eastern jobs:
Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)
GOVERNMENT: Constitutional Monarchy
AREA: 89,342 sq km
POPULATION: 6,407,085 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Some business and general info
The Market Research Industry
Trade and Industry in Jordan
A little More Knowledge?
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Since the seventh century, the area that is now officially known as The Hashemite Kingdom of Jordan has been ruled almost constantly by Muslim and Arab cultures. One exception was the early-mid twentieth century when it fell under British rule - but this led to Jordan's establishment as an autonomous state, gaining independence on 25th May 1946.
Modern Jordan is predominantly urbanized. Jordan is classified as a country of "high human development" by the 2010 Human Development Report. The Kingdom has more Free Trade Agreements than any other country in the region. It has a pro-Western regime with very close relations with the United Kingdom and the United States.
GDP: $33.79 billion (2010 est.)
Religions Sunni Muslim 92%. Christian 6% (majority Greek Orthodox). Other 2% (2001 est.)
Currency: Jordanian Dinar (JOD) - (GBP1 = JOD 1.12)
Telephone Code: +962
MR Association(s):
Association: We can find no evidence of an MR Association in Jordan, but there are several agencies operating in the country.
Statistics: Levant (Jordan, Lebanon, Syria) was the third-fastest growing market in the Middle East and Africa region in 2008, growing 10.1% year-on-year with a turnover of $13m.
Source: ESOMAR
Jordan's economy is among the smallest in the Middle East, with insufficient supplies of water, oil, and other natural resources, underlying the government's heavy reliance on foreign assistance. Other economic challenges for the government include chronic high rates of poverty, unemployment, inflation, and a large budget deficit.
Since assuming the throne in 1999, King ABDALLAH has implemented significant economic reforms, such as opening the trade regime, privatizing state-owned companies, and eliminating most fuel subsidies, which in the past few years have spurred economic growth by attracting foreign investment and creating some jobs.
Jordan's financial sector has been relatively isolated from the international financial crisis because of its limited exposure to overseas capital markets. Jordan is currently exploring nuclear power generation to forestall energy shortfalls.
Source: CIA World Factbook.
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laurence@mrweb.com
