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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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DIGITAL-MR
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An Introduction to Mauritius
The Republic of Mauritius (which also includes the islands of Cardagos Carajos, Rodrigues and the Agalega Islands) is an island nation located off the South East coast of Africa. The first permanent settlement of Mauritius was formed in 1638 by the Dutch, although they later abandoned. France took control of the island in 1715. During the Napoleonic wars, Britain gained control of Mauritius, which remained a British Colony until 1968, when it gained independence, and it became a republic in 1962. See full country profile.Latest Research News from Africa
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GOVERNMENT: Parliamentary democracy
AREA: 2,040 sq km
POPULATION: 1,303,717 (July 2011 proj.)
MAJOR LANGUAGE: English (Lingua Franca: Mauritian Creole. French is widely spoken, Rodriguan Creole is a minority language)
Some business and general info
The Market Research Industry
Trade and Industry in Mauritius
The name 'Dodo' could come from the Dutch dodaars or "Knot-Arse", referring to the knot of feathers at the hind end of the bird.
A little More Knowledge?
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The Republic of Mauritius (which also includes the islands of Cardagos Carajos, Rodrigues and the Agalega Islands) is an island nation located off the South East coast of Africa. The first permanent settlement of Mauritius was formed in 1638 by the Dutch, although they later abandoned. France took control of the island in 1715. During the Napoleonic wars, Britain gained control of Mauritius, which remained a British Colony until 1968, when it gained independence, and it became a republic in 1962.
Since independence, Mauritius has grown to a middle income economy with growing industrial, financial and tourist sectors. For most of this time, annual growth has been between 5-6%. It has the sixth-highest GDP per capita in Africa, and is rated 'High' on the Human Development Index rating. According to the 2009 Ibrahim Index of African Governance, which measures governance using a number of variables, Mauritius' government earned the highest rank for 'participation and human rights' and 'sustainable economic opportunity', as well as earning the highest score in the index overall. Mauritius came second in 'rule of law', and fourth in terms of 'human development'.
GDP: $17.49 billion (2010 est.) - $13,500 per capita (2010 est.)
Religions Hindu 48%, Roman Catholic 23.6%, Muslim 16.6%, other Christian 8.6%, other 2.5%, unspecified 0.3%, none 0.4% (2000 census)
Currency: Mauritian Rupee (MUR) GBP 1 = MUR 45.7
Telephone Code: +230
Sugar cane is grown on about 90% of the cultivated land area and accounts for 25% of export earnings. Other areas of growth include tourism (including medical), textiles, services, seafood processing and IT. The government's development strategy centres on foreign investment. Mauritius has attracted more than 9,000 offshore entities; many aimed at commerce in India and South Africa while investment in the banking sector alone has reached over $1 billion.
Economic performance during the period from 2000 through 2004 combined strong economic growth with unemployment at 7.6% in December 2004. France is the country's biggest trading partner, has close ties with the country, and provides technical assistance in various forms.
In order to provide locals with access to imports at lower prices and attract more tourists, Mauritius is gearing towards becoming a duty-free island within the next four years. Duty has been eliminated or decreased on upwards of 1850 products. In addition, reforms aimed at attracting new business opportunities have also been implemented.
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