In the US, interactive agency Crispin Porter + Bogusky (CP+B) - a subsidiary of MDC Partners - has hired former Burger King intelligence leader David Henry for the new role of Executive Director, Business Insights.

Founded in Miami, Florida in 1988, CP+B now operates as a global agency with six locations: London, UK; Göteborg, Sweden; Toronto, Canada; Miami, FL; Boulder, CO; Santa Monica, CA.

Henry joins permanently after working for CP+B as a consultant for the past few months. For the prior 12 years, he worked for Burger King Corporation (BK), most recently as VP, Global Business & Consumer Intelligence and previously in various intelligence and strategy roles. He earlier worked at JP Morgan in New York.

In his new role, Henry will lead the existing Analytics and Insights team, which will now be known as the Business Insights division.

CEO Andrew Keller comments: ‘We have worked with David for many years at BK and were continually blown away by the way he was able to uncover key business truths that lead to growth.’

Web site: www.cpbgroup.com .

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