In the UK, market research agency Explain Research has promoted Kim Davis to the role of Managing Director, after 14 years with the firm.

The Newcastle-upon-Tyne-based qual and quant specialist focuses on four areas of expertise: depth of understanding, method of approach, interpretation of findings, and implementation.

Davis (pictured) joined as a Research Assistant in 1998, after completing her studies at Northumbria University. Since then, she has served in a number of roles, and now holds a 25% stake in the million pound turnover company.

Founder David Shiel comments: 'Kim is a shining example of how home grown talent can flourish and grow into something special with the right combination of training and mentoring. She possesses determination, enthusiasm and strategic business acumen and is hugely respected by clients and colleagues alike. I know she will make a great leader of our ever growing team and bring new ideas and ways of doing things'.

Web site: www.explainresearch.co.uk .

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