In London, ICM Group has promoted Research Director Tom Wormald to the newly created role of Head of Service Development, and Danielle Prendergast to Deputy Operations Director.

Wormald will oversee service development, including the integration of social media and big data into the research offering to offer clients ‘a more joined-up picture’. He joined ICM’s Digital research team in April 2011 to head its online communities practice, developing complex digital research platforms for clients such as Aviva, Sainsbury’s and Vodafone.

MD Andrew Wiseman comments: ‘I can’t think of anyone better to develop this aspect of the business, from which our clients will enjoy real business benefits of their own.’

In her new role, Prendergast will retain responsibility for client and business development. Director of Operations Neil Sykes says she has made ‘a great contribution to operations over the past year in helping to grow the business and ensure we continue to meet the evolving data collection needs of our customers.’

Web site: www.icmresearch.com .

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