Ipsos has appointed luxury brand specialist Bertrand Ternat as Associate Director in its Luxury practice in Hong Kong, where he will lead the in-store performance practice.

Ternat (pictured) has spent the past decade working in Europe, North America and Asia, delivering insights for retailers and luxury brands, with a focus on in-store service delivery. Most recently, he worked for luxury brand researcher Albatross Global Solutions as Business Unit Manager, in charge of the firm’s Hong-Kong and Macau operations, and a team of fifteen people. Prior to this, he served as International Area Manager at DIY product specialist GPI-Dinac, where he managed the distribution network in Portugal, Greece, Switzerland, Africa, the West Indies and the Baltic countries.

Ipsos Hong Kong MD Darlene Lee comments: ‘Bertrand’s in-depth strategic understanding of what drives the luxury customer and their rapidly changing expectations will be invaluable to our ever growing base of luxury brand owners.’

Web site: www.ipsos.com .

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