Oxfordshire-based consumer insight and sensory specialist MMR Research Worldwide has appointed Andy Wardlaw in the new role of Insight Director and Sanne Groenink as Client Service Director.

The company is part of the MMR Group, which also has offices in New York and London. It provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research.

Wardlaw joins with a client-side background, having most recently worked at Ella’s Kitchen as Head of Insight EMEA. Prior to this, he was AD of Research EMEA for Johnson & Johnson, Senior Consumer Insight Manager at General Mills, and he worked for The Pillsbury Company and for Grand Met Foods. In his new role, Wardlaw is tasked with increasing the level of client insight around the food, drink, personal, and household care sectors.

Groenink most recently worked at GfK in the Netherlands, where she focussed on shopper research and behaviour using both qual and quant techniques. Earlier, she served as a Research Consultant at Simstore International, and she worked on research projects at the University of Tilburg.

Web site: www.mmr-research.com .

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