In the US, mobile research firm MFour Mobile has appointed Andrea Han as Senior Research Consultant.

Founded in 2001, Costa Mesa, CA-based MFour uses GPS technology to collect information at the 'point of emotion', allowing clients real-time insights into audience experience; and also offers the Surveys On The Go app, giving access to an all-mobile panel. Earlier this week, the firm launched a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos.

Han (pictured) has more than sixteen years’ quantitative experience, gained while working for WPP-owned brand development and marketing insight services firm Added Value. She joined the company as a Research Analyst, and more recently, served as Strategic Director, designing and executing brand and advertising research studies for global clients and managing a team of junior researchers.

The firm is online at www.mfour.com .

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