Targetbase, a unit of Omnicom's DAS Group focused on data-driven strategic communications, has promoted Dimitris Tsioutsias to SVP of Advanced Analytics.

The firm combines expertise in database management and analysis, business intelligence, insight-driven communications, and complete campaign design and deployment. Tsioutsias has managed the company's advanced analytics group for the last five years, and now moves into a more strategic role mapping out the function's future within the firm.

Tsioutsias holds a Ph.D. in machine learning and artificial intelligence from Yale University, and is an expert in using behavioral and attitudinal customer insights and predictive analytics from a variety of sources to drive businesses forward. He has previously managed teams in the financial services, insurance and airline industries.

President and CEO Mark Wright says Targetbase chose to promote from within because 'We knew we had the best and most skilled person already working within the company'. He adds: 'With a great analytical mind and his passion for talent management, the future of Targetbase is very bright with Dimitris at the helm of our advanced analytics competency'.

The company is online at www.targetbase.com .

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