Data-driven CRM specialist Merkle has appointed Eugene Becker as SVP and General Manager, Data Solutions, responsible for the group's data practice and leading analytics, product and data strategy / delivery.

Prior to his role at Merkle, Becker served as SVP, Product & Business Development at Nielsen subsidiary eXelate, leading the development and commercialization of software solutions for data targeting, modeling and insight applications. Prior to this he worked at Xaxis, MRM/McCann Worldgroup, Pfizer, and United Insurance Companies.

Zhengda 'Z' Shen, Merkle's EVP, Global Marketing Solutions Leader, comments: 'I am excited to have Eugene join Merkle as he will be instrumental in advancing Merkle's data business, including digital data for advertisers, publishers, and ad tech. His leadership will also be significant to enhancing our data technology alliances'.

Merkle, majority owned since August this year by the Dentsu Aegis Network, has more than 3,400 employees spread across 12 offices in the US and locations in Barcelona, London, Shanghai and Nanjing - with headquarters in Columbia, Maryland.

Web site: www.merkleinc.com .

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