UK-based agency Join the Dots has hired Anjul Sharma for the newly created role of Senior Client Director, to lead the Unilever account team from the firm's office in Leatherhead.

Founded in 1998 by former RI Director Pete Comley, the firm provides research for advertising, customer experience, product and service optimisation, and sets up and manages online communities from its offices in Manchester and Singapore. Sharma (pictured) joins from FreshMinds, where as a Senior Consultant she mainly worked with the firm's Financial Services team. Prior to this, she was a Director at Directions, served as Global Director of Qualitative Research at Radius, and was a Senior Consultant and Head of Qualitative Insight at Cello-owned brand consultancy The Value Engineers. Earlier in her career, Sharma worked for Synovate in the UK and Dubai, and at TRBI, Marketing Direction and BDRC.

Commenting on her appointment, Sharma said her role will build on her experience, while introducing a new worldwide perspective and a different kind of strategic thinking.

Web site: www.jointhedotsmr.com .

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