Machine data analysis firm Splunk has appointed Brian Goldfarb as CMO.

Goldfarb's experience including leading marketing efforts for firms including Salesforce, Google and Microsoft. In his new role, reporting to President and CEO Doug Merritt, he will oversee global marketing strategy and drive revenue growth across the Splunk product portfolio. He replaces Steve Sommer, who is retiring but will continue to provide marketing advice to the firm.

He worked as SVP of Marketing at Salesforce, overseeing a global marketing organization responsible for generating more than $1 billion in revenue and leading the rebranding of the Salesforce1 Platform as App Cloud. He was previously CMO of the Google Cloud Platform, and before this spent nearly ten years at Microsoft, latterly heading up product marketing for Windows Azure.

'Brian has led global marketing efforts at some of the most innovative cloud companies in the world', says Merritt. 'His deep understanding of platform and cloud products coupled with his ability to grow revenue pipeline at scale makes him a great fit to lead marketing efforts at Splunk'. He adds: 'I must also extend a sincere thank you to. Steve is one of the most respected marketing executives in enterprise technology and a friend and advisor to so many of us. He built one of the strongest technical brands in enterprise software, and led the creation of the machine data category. Steve is retiring but will stay on as a marketing advisor to Splunk. Thank you Steve for eight incredible years'.

Web site: www.splunk.com .

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