In the US, youth and family market research consultancy Smarty Pants has appointed children's media specialist Kara Liebeskind as a Manager, leading initiatives for several entertainment, healthcare, and CPG clients.

Smarty Pants, which is headquartered in Johnson City, TN and has additional offices in New York, Boston, San Diego, Chicago and Myrtle Beach, conducts market research with kids, tweens, teens and influencers and guides marketers on brand positioning, new product development and consumer lifestyles and trends.

Liebeskind (pictured) joins in Philadelphia after more than three years at innovation and development company PlayScience, where as Senior Research Manager, she helped with the design and implementation of product development research for children and families - ranging from initial concept test to summative evaluations.

Commenting on the appointment, company President Michelle Poris said: 'We are delighted to add Kara to our roster of thought leaders. She possesses the academic pedigree and research savvy that our clients demand. And she blends methodological rigor with innovation and creativity, adding value at every step of the research and consulting process'.

Web site: www.asksmartypants.com .

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