Consumer insights consultancy Netfluential has appointed former Kantar exec Richard McLeod as Commercial Director, and two new graduate trainees - Gabriella Cross and Zoe Harding.

Netfluential specialises in using 'smart digital tools' to find insights and drive growth through brand strategy, innovation and communications. McLeod brings more than 12 years' experience in mixed-method research-based consultancy, focused on brand strategy, communications development, pricing and innovation. Most recently he was Chief Commercial Officer at Kantar in Indonesia, where he spent nearly five years, earlier as Deputy Head and Group Account Director for Kantar Millward Brown.

Cross joins the firm's graduate scheme as Trainee Research Executive, with a First-Class Honours Degree in Psychology & Nutrition from Newcastle University; while Harding also has a first, in Psychology from Loughborough University.

Netfluential CEO Jeroen Verheggen comments: 'This is a really great time to join the team - we are growing fast, and we have some exciting new solutions in development. We are pioneering a real-time emotional needs framework to help brand owners connect with consumers more effectively. I am delighted with our new recruits who will add value and strengthen both our philosophy and culture. Richard is passionate about helping clients leverage research to drive action and generate growth, and Gabriella and Zoe are definitely rising research stars'.

The firm is online at www.netfluential.com .

Pictured from left: Richard McLeod, Gabriella Cross, Zoe Harding

• Printer-friendly version of this article.
• Email this article to a friend.