In the US, Market Strategies International-Morpace has appointed Mike Dovorany as Vice President in its Automotive team, based in the firm's Irvine, CA office.

The Michigan-based business was formed last summer when Morpace and Market Strategies International were acquired and merged by private equity firm STG (Symphony Technology Group). The combined firms serve the automotive, retail, energy, financial services, health, technology and telecoms industries, with an offer including research and consulting for brand and customer experience, product development and segmentation.

Dovorany (pictured) joins after nine years at automotive consulting business The CarLab, where he latterly served as Director of Consulting, leading the firm's Automotive Consulting practice and advising on areas such as autonomy, electrification, mobility, human machine interface and user experience. Before this, he worked for GM in Detroit, and Toyota in Southern California, having begun his career as a Wall Street analyst.

In his new role, Dovorany will support the development of new solutions around electrification and connected services. Jason Mantel, SVP of Automotive, comments: 'We are thrilled to have Mike join us as we continue to develop and provide innovative solutions to our clients. His in-depth knowledge and experience consulting with automotive, tech, energy and financial industry leaders regarding the future of mobility will be a great asset to our clients who are heavily invested in evolving their offerings to remain competitive in the rapidly transforming auto industry'.

The firms, which are currently online at: www.marketstrategies.com and www.morpace.com , will be rebranded in May.

• Printer-friendly version of this article.
• Email this article to a friend.