Blockchain-based NY consumer data exchange Veriglif has added former Vision Critical CEO Scott Miller to its Board. In addition, Wunderman Thompson data exec Tiffany Johnson has joined the firm's Advisory Board.

Launched last year, Veriglif's platform can validate, link, store and transact any permissioned data at the individual level - including behavioral, passive, transactional, geolocation, social media and opinion data - but promises network participants full control over every transaction using it. Miller (pictured) joins the Board after eight years at panel and research technology specialist Vision Critical, seven as CEO. Before this, he was responsible for Synovate's US and Canada business units, and he served as MD of Global Relationships, and CEO of Synovate Motoresearch. He began his career in market surveys at Saturn Corporation, and also spent twelve years with Motoresearch as VP and Partner before the firm was acquired by Synovate in 2000. Miller currently sits on a number of Boards, and is now an investor.

Johnson, who serves as Senior Director of Data Analytics and Technology at Wunderman Thompson, has more than thirteen years' data and technology experience in advertising and consulting. She recently testified alongside Cambridge Analytica whistleblower and leading data privacy advocate Brittany Kaiser on the business impact of New York State's Privacy Bill.

Veriglif CEO James Wilson comments: 'Scott and Tiffany are undisputed leaders in helping to develop new technologies and models for how personal data can be used to drive greater value for consumers, data collectors, and data buyers for insights, analytics and marketing use cases. It's just spectacular to now have them as part of our Director and Advisory Boards, adding their experience and talents to our already amazing team'.

Web site: www.veriglif.com .

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