In New York, behavioral science agency BEESY Strategy has appointed Kristie Boland as Business Strategist.

Launched by former Ipsos Marketing US CEO Elys Roberts two years ago, BEESY brings together a team of behavioral scientists, consumer insights and marketing strategy experts. This team helps address opportunity areas such as innovation / new product development, eCommerce, online social media influence, path-to-purchase, customer experience and reinvigorating stalled brands.

Boland (pictured) joins after fifteen years spent leading qual and quant initiatives domestically and globally. Most recently, she served as Associate Director at consultancy-led healthcare market research company Branding Science, prior to which she spent nearly five years at life sciences MR and strategy firm BioVid Corporation, latterly as Senior Engagement Manager. Earlier, she was a Senior Research Manager at Lieberman Research Group, managing quant studies for healthcare, pharma and beauty care clients, and co-ordinating and executing qual physician interviews. During her career, Boland has gained experience in rare diseases, oncology and immunology, and she also has experience working with verticals such as IT, financial services, retail, energy and automotive.

Commenting on the appointment, Roberts said: 'With Kristie's behavioral science and psychology education / background and decade-and-a-half of industry experience, she represents just the type of person we need to continue to deliver on our mission, and I could not be more delighted that she become the newest member of the BEESY team'.

Web site: www.beesystrategy.com .

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