Full service MR firm E2E Research has appointed Annie Pettit as Chief Research Officer, North America.

Founded around a decade ago, the company provides market and competitive intelligence, market research and analytics in North America, Europe and APAC. Two weeks ago it announced three hires including Jonathan Cheriff as Managing Director, North America.

Pettit joins with more than twenty years of MR industry experience focused on analytics and survey research, data quality and research standards, and is a high profile figure in the industry in Canada and elsewhere. For the last four years she has worked as a research and communications consultant, after spells as VP Research Standards at Research Now (now Dynata), Chief Research Officer at Conversition Strategies, and VP Panel Analytics at Ipsos Interactive Services. She is Annie is currently Chair of the Canadian Mirror Committee for ISO/TC 25 Market, Opinion and Social Research, responsible for setting and maintaining standardization of the requirements for companies and individuals in the sector; sites on the board of Canada's CAIP-PAIM (Certified Analytics and Insights Professional) qualification, and is a member of the CRIC standards committee.

E2E President Rupa Raje comments: 'We're very happy to welcome Annie to the E2E Research team. Throughout her career, she's consistently demonstrated that high standards of practice are of utmost importance. Her focus on quality and her respect for research participants is a good match for our team and for our clients'. COO Yogesh Rana says Pettit brings 'hands-on technical experience working with massive datasets, both from panel data and social media data, which will help us ensure our data and analytics products and services align well with our clients' needs'.

Web site: www.e2eresearch.com .

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