In the UK, full-service MR company Vision One has appointed Hannah Roberts as a Market Research Manager, heading the firm's Advanced Research Unit (ARU), which offers solutions such as eye tracking, EEG and other methods.

Founded in 1999 by Tony Lewis and Jas Gidda, Vision One specialises in helping clients understand their customers, develop new products and grow their brands. The firm also has its own specialist fieldwork services, offering face-to-face and telephone services.

In 2021, Roberts (pictured) graduated with her PhD in Psychology, specialising in Cognitive Neuroscience, from the University of Liverpool. Her research was focused on combining mobile EEG and eye tracking techniques to examine brain activity during shopping. She then worked as a Post-Doctoral Research Associate for Unilever, on consumer science and neuroscientific projects, clinical trials, and qualitative research within the NHS.

In her new role, Roberts supports Vision One's neuromarketing research and qualitative research projects. Commenting on the appointment, Lewis said: 'We recognise the importance of embracing the growing area of neuroscience and understanding consumer behaviour. Hannah's appointment will extend our expertise in this area and brings a new dimension to our business, further enriching our unique offering to our clients.'

Web site: www.visionone.co.uk .

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