Blue Bell, PA-based custom MR firm AMC Global has promoted Alison Hansberry to Research Director.

The firm specializes in launch strategies and brand tracking, with tools spanning the product lifecycle. Its original, proprietary PFU tool (Purchaser Follow-up) captures insights from real purchasers of new or restaged products immediately following launch, and the firm has followed up with the introduction of a number of other tools to help brands optimize products for launch and deeply understand purchaser and shopper perspectives.

Hansberry joined the company as a Project Director in February 2017 after working for three and a half years in field and tabs roles at MSI International. At AMC she was promoted to Senior Research Manager just 18 months ago. She earned a Bachelor of Science in Clinical Psychology with a minor in Sociology from Kutztown University of Pennsylvania.

She currently leads custom quant and qual research projects across a spread of industries, with a specialization in CPG and Beverage Alcohol. In her new role, while continue to lead projects, Hansberry will take a more strategic role cultivating client relationships, and leading the development and mentorship of team members.

Kelly Jasper, the firm's EVP of Corporate Strategy & Innovation comments: 'Since joining AMC more than seven years ago, Alison has consistently showcased her talent and leadership, earning well-deserved promotions along the way - including this recent advancementt to Research Director. She plays a critical role in our success and in serving our clients, and this new position reflects her ongoing contributions. I cannot wait to watch her continue to push the boundaries and elevate our work to new heights in this senior-level role'.

Web site: www.amcglobal.com .

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