Data-driven sales automation platform SugarCRM has appointed former SAP and Salesforce exec Bob Stutz to its Board of Directors.

Sugar is headquartered in the San Francisco Bay area and backed by Accel-KKR. Its software solutions help marketing, sales and service teams improve efficiency through better automation and intelligence giving 'a real-time, reliable view of each customer'. Its acquisitions in the last few years include business prediction specialist Node, and two of its partner companies, W-Systems and sales-i.

Stutz (pictured) brings thirty years of experience in the enterprise software industry, including driving growth for advanced CRM solutions across a range of industries. He previously served as CEO of Marketing Cloud, Chief Analytics Officer at Salesforce, and Corporate VP for Microsoft's Dynamics CRM. His extensive Board experience includes intelligence platform Revenue Grid, and he has also worked at HP and Siebel Systems.

Stutz says SugarCRM has an opportunity 'to reshape and redefine the future of CRM and sales force automation for businesses around the world'; while Sugar CEO David Roberts comments: 'Bob has an incredible command of both the CRM and manufacturing industries, and an amazing capacity to simplify how software is positioned and delivered for customers. From our first conversations, I knew we had to have him help shape our strategy, product direction, and technology innovation'.

The firm is on the web at www.sugarcrm.com .

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