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RECENT NEWS ITEMS

Behavioural Ad Targeting

Massive In-Store Data Launch for Walmart Mexico

9/1/26

Walmart Connect Mexico is rolling out what it says is the world's largest In-Store Audience Intelligence system, using thousands of AI sensors across hundreds of 'Supercenter' stores. The company is working with real-time retail media audience detection, segmentation and activation specialist Advertima. More.

Transatlantic Buy Boosts EAB's Education Offer

9/1/26

Washington, D.C.-based educational insights and solutions company EAB has acquired a British company, Hybrid, specialising in digital marketing for higher education. The combination promises colleges and universities the ability to connect with 'more students, on more channels and in more markets.' More.

Experian Seeking New Chair

8/1/26

Consumer data giant Experian has announced that its Chairman Mike Rogers will step down in July. He leaves the firm's Board after nine years, seven of them in the Chair. More.

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Behavioural Ad Targeting - Relevant Associations

IAB - the Internet Advertising Bureau

The IAB The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 540 members, it's run for the leading media owners and agencies in the UK internet industry..

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Advertising Association

The The Advertising Association We represent all sides of the advertising and promotional industries in the UK - advertisers, agencies, media, and research services. We promote and protect advertising: we communicate its benefits to the economy and to society, and we seek the optimal regulatory environment for our industry. Our goal is an industry that is responsible, understood, and appreciated

AAAA - The American Association of Advertising Agencies

The AAAA Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.

IAA - The International Advertising Association

The The IAA Since its origins way back in 1938, the IAA has been a recognized force in the marketing communications industry. Their focus is to: advocate freedom of commercial speech; share knowledge on industry issues and provide and develop education and professional initiatives.

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.