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 RECENT NEWS ITEMS |
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Behavioural Ad Targeting
15/1/26
Ipsos founder Didier Truchot today informed the Board of Directors of his intention to step down as Chairman, for reasons of ill health, after more than fifty years leading the company. He will be replaced in the Chair by Ms. Laurence Stoclet, but will retain his roles as Director and major shareholder. More.
In New York, predictive advertising company Cadent has appointed Kim Tingler, previously of Rokt, as Chief People Officer, and former MiQ marketer Daniella Krieger as SVP of Marketing. More.
In London, customer engagement and commerce media specialist Reward has announced a partnership with consumer data giant Experian, integrating the latter's Mosaic segmentation into Reward's Intelligence and Activation solutions. More.
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Behavioural Ad Targeting - Relevant Associations
 IAB - the Internet Advertising Bureau
The IAB The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 540 members, it's run for the leading media owners and agencies in the UK internet industry..
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
 The Advertising Association
The The Advertising Association We represent all sides of the advertising and promotional industries in the UK - advertisers, agencies, media, and research services.
We promote and protect advertising: we communicate its benefits to the economy and to society, and we seek the optimal regulatory environment for our industry.
Our goal is an industry that is responsible, understood, and appreciated
 AAAA - The American Association of Advertising Agencies
The AAAA Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
 IAA - The International Advertising Association
The The IAA Since its origins way back in 1938, the IAA has been a recognized force in the marketing communications industry. Their focus is to: advocate freedom of commercial speech; share knowledge on industry issues and provide and develop education and professional initiatives.
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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