 | 
|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
17/1/25
London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to close later this year. More.
Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet named a successor. More.
Independent ad tech company The Trade Desk has agreed to acquire Sincera, which aggregates and supplies metadata and media telemetry data for the advertising ecosystem. Financial terms were not disclosed. More.
View all related news items |
| | | |
|
| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
CURRENT JOBS IN THIS SECTOR
Market Research Analyst Sydney
Insight Director - Leading Media Agency Central London
Qualitative Director Dubai
Senior Insight Analyst London
Research Director Shopper and Retail Central London
Director or VP, Marketing Science Los Angeles, CA, USA
>> More jobs in this sector
>> View all jobs on MrWeb
FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
|
|
 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
|
Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
| |
 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
|
|
ALL SUPPLIERS
Audience Science -
ClearSight Interactive -
eXelate -
Harris Interactive -
Nielsen -
Phorm -
Rentrak -
TRA -
WebTrends
Please email if there are any relevant agencies you don't see listed here. |
