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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
16/9/25
Global consumer intelligence firm NIQ has appointed former Amazon employee Drew Dabbelt as Vice President of Retail Media for North America - part of 'significant investments' by the company aimed at expanding and evolving its retail media offer. More.
Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More.
Sir Martin Sorrell's S4 Capital has reported a 10.0% drop in first half net revenue, on a like-for-like basis (LFL), to £328.2m (c.$445m), with EBITDA down 30% LFL to £20.8m 'as expected'. More.
View all related news items |
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
CURRENT JOBS IN THIS SECTOR
Market Research Analyst Sydney
Insight Director - Leading Media Agency Central London
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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