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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
20/8/26
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More.
Shareholders of data collaboration software firm LiveRamp have overwhelmingly approved its acquisition by marcoms holding group Publicis, at a special meeting this week; but voted against related executive compensation packages. The latter vote was advisory only and the payments may still happen. More.
Cross-channel marketing platform Attentive has announced the general availability of AI Grow, an AI-driven subscriber list growth product that analyzes site visitor behavior in real time, to target and optimize email and SMS sign-up invitations for visitor conversion. More.
View all related news items |
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
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A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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