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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
30/1/26
Swiss-based in-store audience intelligence firm Advertima is teaming up with OOH campaign platform Adtrac and digital signage specialist PADS4, to promise advertisers on in-store retail media the same kind of performance media capabilities available for online ads. More.
In Colorado, predictive audience intelligence and marketing analytics firm Wiland has promoted Andre Murphy to Vice President of Sports and Entertainment. More.
US-based foodservice tech provider PAR Technology Corporation has agreed to acquire identity resolution and shopper intelligence platform Bridg, which is part of purchase intelligence platform Cardlytics, for $27.5 million. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
CURRENT JOBS IN THIS SECTOR
Market Research Analyst Sydney
Insight Director - Leading Media Agency Central London
Qualitative Director Dubai
Senior Insight Analyst London
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Director or VP, Marketing Science Los Angeles, CA, USA
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
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