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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
12/9/26
Veteran sound tech company Dolby Laboratories has announced an upgrade to its OptiView live sports platform, including the addition of real-time, AI-powered intelligence on the drivers of fan engagement. More.
In New York, Clay, a company using to help clients monitor intent signals, and identify and approach their ideal customers has secured $115 million in Series D financing. The round values the company at $7.1 billion. More.
Qualtrics has trailed the launch of a new system called XM Data & AI, arriving in 2027. The new platform combines behavioral intelligence for customers, patients and employees, from two decades of Qualtrics work, with forty years of healthcare experience data from recently acquired Press Ganey. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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Market Research Analyst Sydney
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
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TRA -
WebTrends
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