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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
21/2/25
Facial recognition company Clearview AI has lost its CEO. Co-founder Hoan Ton-That confirmed his resignation in various communications following an enquiry last week by news publication Forbes, and has been replaced by co-CEOs Hal Lambert, an early investor, and co-founder Richard Schwartz. More.
B2B marketing firm Audience Plus has been acquired by Indianapolis-based B2B content platform The Juice, with the combined company led by Juice founder and CEO Jonathan Gandolf but set to operate as Audience Plus. More.
ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has launched a platform called ThinkMediaAI, bringing together content monetization, contextual advertising, content curation and content bundling for video service providers. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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Market Research Analyst Sydney
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
Audience Science -
ClearSight Interactive -
eXelate -
Harris Interactive -
Nielsen -
Phorm -
Rentrak -
TRA -
WebTrends
Please email if there are any relevant agencies you don't see listed here. |
