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Behavioural Ad Targeting

Behavioural Ad Targeting
Part of: MRT - Trends - Technologies - Techniques

 
 
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

Vevo Upgrades Targeting and Measurement with 'Evolve'
25/4/25
Music video network Vevo has announced a new suite of data-driven products which it says will enhance its offers in targeting, optimization and measurement of ads. More.
Q1 Revenue Slips at WPP
25/4/25
WPP has announced a slight contraction in its business in the first quarter, with revenue less pass-through costs down 2.7% like for like to £2,482m. More.
MiQ Hires to Drive US Growth
25/4/25
London-based ad tech and audience intelligence company MiQ has appointed Marion Hargett, formerly of The Trade Desk, as US Chief Revenue Officer. More.




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What's Included?
 
By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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