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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
12/11/26
In Lisbon, Portugal, marketing tech company Spangle AI has rolled out Product Intelligence 360, described as 'a living record for every product,' carrying details of what it is, how it performs and what customers say, and updated as demand changes. More.
In New York, local media-focused ad platform Madhive has hired former GroupM and DoubleVerify employee Jack Smith as Chief Product & Technology Officer. In addition, three General Managers have been appointed to lead key business units. More.
New York-based Toutix, a platform giving teams, artists and venues ownership of their fan and visitor data, has raised $3 million in seed funding. The money will drive the firm's sales and marketing strategy and support its next growth phase. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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