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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
'Challenger' marcoms group Stagwell has agreed to acquire Colgne, Germany-based media monitoring firm UNICEPTA, which will join the 'PRophet' comms tech suite within the Stagwell Marketing Cloud. The buy is Stagwell's tenth of the year. More.
With the flow of news slowing down for the holidays, Daily Research News will aim to publish three editions next week, with the last on Thursday. More.
View all related news items |
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
CURRENT JOBS IN THIS SECTOR
Market Research Analyst Sydney
Insight Director - Leading Media Agency Central London
Qualitative Director Dubai
Senior Insight Analyst London
Research Director Shopper and Retail Central London
Director or VP, Marketing Science Los Angeles, CA, USA
>> More jobs in this sector
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FEATURED SUPPLIERS | |
WebTrends Inc
 We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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 Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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 eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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ALL SUPPLIERS
Audience Science -
ClearSight Interactive -
eXelate -
Harris Interactive -
Nielsen -
Phorm -
Rentrak -
TRA -
WebTrends
Please email if there are any relevant agencies you don't see listed here. |
