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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
8/1/26
Consumer data giant Experian has announced that its Chairman Mike Rogers will step down in July. He leaves the firm's Board after nine years, seven of them in the Chair. More.
Comscore's Proximic has made its content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement available in independent global ad platform The Trade Desk. More.
Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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WebTrends Inc
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A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com
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Rentrak
 Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com
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eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com
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