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| | What's Included? | | | | A market strategy that aims to generate value for both firms and customers by involving both in the generation of new ideas. It differs from the traditional polarized active company - passive consumer market construct of the past. It can be done online via communities or as super focus groups, or as home visits. When done off-line it is, like focus groups, dependent on the quality of the recruitment.
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FEATURES
Co-creation: evolution or revolution?
by Dr Nick Coates - Research Director, Promise
CURRENT JOBS IN THIS SECTOR
Qualitative Research Manager City of London
Strategic Account Director Central London
Managing Director / Partner Shanghai, China
Strategy Consultant - Qualitative Brand Consultancy London
(Senior) Research Manager – Online Customer Consultants – Quant Central London
Consultant, Co-Creation Central London
>> View all jobs on MrWeb
FEATURED SUPPLIERS
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Sense Worlwide
 Sense Worldwide is a creative strategic consultancy which for ten years has provided insight, innovation and strategy for brands and business. We help our clients do the right thing by understanding people.
www.senseworldwide.com
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 PromiseOur experience shows that the most powerful way of growing businesses and brands is by involving the people who stand to benefit most: customers and their staff. We have developed a range of techniques and processes to do this.
www.promisecorp.com
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ALL SUPPLIERS
2cv -
BDRC Continental -
BrainJuicer -
Brand Genetics -
Campbell Keegan Ltd -
Consensus Research -
Consensus Research -
DVL Smith -
eYeka -
Face -
Firefish -
Firefly Millward Brown -
Freshminds -
GfK NOP -
ICM -
Jigsaw -
JRA -
MMR -
Perfect Crowd -
Promise -
River -
Sense Worldwide -
Synovate -
TNS -
Toluna -
Verve
Please email if there are any relevant agencies you don't see listed here. |
