Co-creation in 2010/2011

Promise Hires Leader for Communities Unit - 15/5/11

London-based co-creation agency Promise Group has appointed former FreshMinds Head of Consumer Research Phil Burgess as Consultancy Director for its Promise Communities division.

NFL Extends Co-Creation Methodology for CPG Marketers - 14/4/11

In the US, food and beverage product innovation specialist The National Food Lab (NFL) has extended its ‘Rapid Design Process’ co-creation offer to marketers of consumer packaged goods.

Co-creation Agency eYeka Opens in US - 2/3/11

French co-creation agency eYeka is expanding to the States, where it has already appointed full teams covering both the West and East coasts, based in New York and San Francisco.

Face Launches X-Crowd for Tech Co-Creation - 17/11/10

In the UK, co-creation specialist Face has launched an online community called X-crowd, which promises to connect ‘tech lovers’ with global technology brands.

Ford Launches Consumer Idea Sharing Site - 13/5/10

In the US, auto giant Ford has launched an interactive portal, which it claims ‘goes beyond traditional consumer market research, studies and focus groups’.