Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


 

Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
TrueSample from MarketTools
 
    Back to Segmentation and Modelling Back to Gaming

Register for MRT Register for MRT

Gaming


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Green Flag for Relo's F1 Sponsorship Measurement
27/3/25
US-based sponsorship analytics specialist Relo Metrics has extended its Relo Census product to include Formula One motor racing, promising F1 brands, teams and agencies the ability to rapidly and accurately benchmark sponsorship performance, track brand exposure, and optimize investments. More.
Microsoft's Prior to Lead IAB Aus Tech Council
24/3/25
Digital ad industry association IAB Australia has appointed Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising, as Chair of its Executive Technology Council (ETC) and ETC's representative on the association's board. More.
Sensor Tower Buys London's Video Game Insights
19/3/25
San Francisco, CA-based mobile app intelligence provider Sensor Tower has acquired London-based gaming intelligence platform Video Game Insights, expanding its coverage into PC and games console data. More.




View all related news items
 
 



Gaming - Relevant Associations


IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

 

The Entertainment Software Association (ESA)

ESA The Entertainment Software Association is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet..

 

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.

 

ARF's Online Research Quality Council

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.

 

The UK Interactive Entertainment Association

ELSPA is the UK’s leading videogames trade body. The Entertainment and Leisure Software Publishers Association (ELSPA) includes almost all major companies involved with the publishing and development of videogames in this country..




© MrWeb Ltd 2010