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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Court Clears HyphaMetrics of Infringing Nielsen Patents
11/8/25
A federal jury in Delaware has found that audience measurement firm HyphaMetrics did not infringe two Nielsen patents, for technology that detects on-screen graphics. More.
Nielsen Integrates Edison's Podcast Metrics into NMI
6/8/25
Nielsen has announced an agreement with podcast analyst Edison Research, integrating the latter's Podcast Metrics data into its media planning tool, Nielsen Media Impact (NMI). More.
Partners Pioneer Measurement of In-Game Audio Ads
5/8/25
In New York, video gaming ad software firm Odeeo has announced a partnership with marketing optimization platform Claritas, to measure the effectiveness of in-game audio advertising. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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