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|  RECENT NEWS ITEMS | | | |
Gaming
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads. More.
With the flow of news slowing down for the holidays, Daily Research News will aim to publish three editions next week, with the last on Thursday. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
FEATURED SUPPLIERS | |
OTX
 OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com
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 The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com
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Peanut labs
 Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com
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ALL SUPPLIERSAbsolute Quality - comScore - DFC-Niko
- Electronic Entertainment Design
- Future US
- GamePlan Insights
- isuppli
- OTX Research
- Peanut Labs
- Rentrak
- Screen Digest
Please email if there are any relevant agencies you don't see listed here. |
