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|  RECENT NEWS ITEMS | | | |
Gaming
13/11/24
Sponsorship analytics platform Relo Metrics has been awarded a U.S. patent for an automated analysis technique pairing sponsor logos with locations within venues. More.
Consumer intelligence giants NIQ and GfK appear to be approaching a closer integration, sixteen months on from announcing the 'completion' of their merger, with the separate GfK web site gone in the last few days. More.
Ad testing and measurement firm System1 Group has announced half year revenues up 38% to £18.3m, led by the US where platform revenue has doubled. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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