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|  RECENT NEWS ITEMS | | | |
Gaming
3/11/26
In Leeds, UK, Josh Pearce has launched Red Onion, a new customer intelligence business with clients in the sport, betting and gaming, retail and wellness sectors. Pearce is the former Head of Brand Performance at beauty and sports nutrition group THG. More.
Broadcast software and data group RCS Worldwide, whose subsidiaries include analytics firms Media Monitors and Mediabase, has appointed Tammy Halcomb as SVP of Products, and Merideth Kelly as SVP of Global Client Experience and Transformation. More.
Netflix has launched the Netflix Pixel, which it says will help marketers establish consistent measures of 'more than twenty' lower-funnel business outcomes such as conversions; and give them new options for segmentation and targeting. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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