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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Legal Update - Privacy Bills in Minnesota, Massachusetts
8/6/26
Two bills which would have placed significant extra admin burdens on researchers working with respondent incentives have been dropped in Minnesota, while Massachusetts is proceeding with legislation which will ban companies from selling their users' precise location data. More.
ARF Advertises for New President and CEO
5/6/26
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More.
Aditude Hires SVP Games
4/6/26
In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
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