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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

System1 Rejects Major Shareholder's £43.1m Offer
13/7/26
The Board of ad effectiveness insights firm System1 has rejected a bid from its largest shareholder, ad group Brave Bison, saying the share-based deal equivalent to around £43.1 million 'materially undervalues' the company. More.
Reddit Rolls Out A/B Testing Tool
6/7/26
Social news aggregator and community forum Reddit has rolled out its split testing tool for use by all advertisers above a minimum spend, allowing them to project the relative success of ad variants prior to launch. More.
$100m Funding for Video Intelligence Firm TwelveLabs
2/7/26
In San Francisco, 'human-like' video analysis specialist TwelveLabs has announced the raising of $100 million in Series B funding. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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