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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Sports Fan Data Partnership for Wiland
13/2/25
Intent data firm Wiland has partnered with sports customer data platform StellarAlgo to offer enhanced fan intelligence and engagement capabilities for sports organizations, based on Wiland's recently launched FanSignals product. More.
Sponsorship Metrics Firm Relo Partners with Meltwater
5/2/25
Sports measurement platform Relo Metrics has teamed up with social media and consumer intelligence provider Meltwater to help sports and entertainment customers measure and maximize digital sponsorship performance. More.
Wiland Unveils Fan Base Insights and Engagement Tool
31/1/25
In the US, audience insights firm Wiland has launched FanSignals, which promises to help professional sports teams, leagues and entertainment organizations understand, engage and monetize their fan base. The new product taps the firm's proprietary transactional data and predictive modeling capabilities. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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FEATURED SUPPLIERS
 
OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


ALL SUPPLIERS

Absolute Quality - comScore - DFC-Niko - Electronic Entertainment Design - Future US - GamePlan Insights - isuppli - OTX Research - Peanut Labs - Rentrak - Screen Digest

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