Greg Ward - Director

Fly Research

Greg Ward is a Director at Fly Research. He is a Full Member of the Market Research Society with 25 years experience in the industry with particular strengths in continuous panels, Internet research and complex modelling. He is a regular speaker, and writer, on research panels and advanced techniques.

Before Fly he spent 8 years in online research working at YouGov, where he was MD in charge of Brand Index, and at GMI, for whom he set up and managed their European operations. Before that he established then sold his own agency (Aquiduct) which ran online panels and in-depth analytics for clients such as P&G and Wrigley's.

Greg is a true research innovator and his early career was spent at Taylor Nelson Sofres (now part of WPP), where he rose to Development Director and was MD of its SMARTBase Development Division, and at AGB Research where as General Manager for FMCG he was on the senior management team that launched Superpanel - the world's most intensively validated consumer market measurement tool.

Greg's current articles: (1)

Could do better - online's report card 10 years on - 12th September '11